An excellent website design does not always mean expensive or fancy – it just has to have proper design principles and elements in it that makes for a good user experience. People land on a site for the first time and immediately pass judgment on something. The design of the website is visual and has imagery, and that is the first thing that helps to create our opinions and feelings. That is why this is so important to us as online marketers. We cannot discuss all aspects of site design, but here are just a couple that you need to think about in relation to your site.
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Even if you are not shooting for search engine rankings, it is a very good practice to assign relevant names to your webpage filenames. The primary reason for this has to do with on-page SEO, and the search engines may/do take this into consideration. Your main keyword phrase for that page will go in the filename extension. Besides this, another thing that you should keep in mind is using hyphens instead of underscores for the file names. It’s a lot easier for the search engines to separate the keywords in the file names and index them when you use hyphens. This is a point we felt was good to make here since it will help your site be more visible to your visitors.
If you have a header, and not all sites use one, but obviously you should include a home page link that is prominent.
This could be the main graphic, the company logo or simply a link on the header that leads the visitor to the homepage upon clicking. You want to give people the ability to quickly “go home” on each and every page. You always want to be reliable and do things the same way, and that includes using a format or link template for all your pages. By now it is possibly safe to assume many people will hover on a logo to check for a link.
Use a Favicon: There are small things that make a big difference when it comes down to web design; one such thing is the Favicon or the “favorite icon”. Adding a favicon to your website instantly makes it look credible and more recognizable. This gives you a chance to display a customized icon in the URL box, making your site unique. The favicon will also be attached to any bookmarks of your pages that people save, which will help to brand your site in readers’ minds. You will design your site and then perhaps keep refining it as time goes on. Overall, your site design needs to fit with your product/service and your market demographics.
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