WhatsApp – The NewGen Marketing strategy

April 20th, 2017
by Dewaine Ferris

WhatsApp Messenger is a proprietary, cross-platform instant messaging subscription service for smartphones. In addition to texting, users can send the other person images, video, and audio media messages. The client software is readily available for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone

Rivaling numerous Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages each day. According to the Financial Times, WhatsApp “has completed to SMS on cell phones what Skype did to international contacting landlines. The services are free for your newbie then costs $0.99/Yr.

Everyone understands that WhatsApp is a great tool for messaging friends however that which you didn’t know is the fact that WhatsApp can be used as campaign tool to build marketing leads. The App is free therefore it may be the strong marketing channel with the potential of getting clients for your business above all else.

Why Choose WhatsApp for the advertising campaign?

The App is practically free!

It is possible to send great deal of messages without limits. It’s readily available for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Many people are utilizing it since you don’t have to search for a how do people fill out details or confirm your identity for doing things. It really needs your mobile number and you’re simply done!

Better features than traditional SMS/MMS

WhatsApp supports many different message types, from simple text to pictures to audio tracks. Usually a MMS message would cost you a lot of cash to deliver, and so the proven fact that it may be shipped to as numerous customers and prospects as you like at no cost is fantastic.

You can even send GPS location of your stores! Product videos, Product images and audio messages (a brief personal message from your CEO might be shipped to multiple clients and prospects at one go!) this excellent App supports just everything. You can begin your own WhatsApp group and may invite your customers and prospects to join, or you might create an interior marketing group which assists you remain associated with your campaign peers 24/7.

So WhatsApp as a campaign tool is capable of doing everything a traditional e-mail or SMS campaign could do. To top it all Whatsapp is near our heart, people can’t take their hands using their company phone because of this App. Hence any message communicated through this medium has got the immediate and maximum outreach.

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