Export business furniture factory turn domestic sales getting more marketing channels?

From what consumers decide to buy which brand does not buy which brand point of view

1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing did well, which is China’s many emerging home brands, or may be established to get a decade or two, in the factory The company companies don’t match what the law states. Like 2 hundred meters with the track, a person has run out of 50 meters or 100 meters, how do you chase?

2. Many Chinese home brands just give attention to a vertical category, for example bedding, bathroom, sofa design, bedding, IKEA can provide an entire set

3. Don’t take home this type of home hypermarket and IKEA. All goods sold in IKEA stores are their particular, its pursuit to increase the risk for shopping experience better, people can not help but buy things. However, china home Mall for example Red Star Macalline is still playing the role of channel business, home brands to the store to rent/buy a location, store revenue may be the main channel, not selling home money, not really much power to experience Increase up, the sale of merchandise in the store style will not be too uniform.

4. Cost, the IKEA bought truly realize the price of his home, within the brand was considered cheaper. This stems from the founder’s concept of cost control. IKEA product development from the designer within the designer has set the price, considering ways to get the perfect solution on this price range, originates from the price to design the introduction of thinking, and lots of Chinese home brand continues to be first made One thing, and factory also discussed the proof the first price of the sample, after which cost is from design to cost the opposite of the development thinking. 2 kinds of four ways are not the same. IKEA also with the flat packaging to control the logistics costs from the ancestral-level players.

5.35 yrs . old. As we grow older, the pursuit of home quality could be more compared to the price, enough time might not be the widely used IKEA.

We have found the emphasis in the perspective of the brand itself: China’s traditional home brands usually do not look nice (though the right quality), a very important reason is the fact that these brand managers are the previous generation of businessmen.

Their traditional thinking would be that the consumer needs it doesn’t matter what the market reflects. Create a product out, throwing profit the channel, pushing difficult to sell. As a result these products aren’t the first person to meet the requirements of teenagers, and secondly, we’re in the home stores, like the Red Star Macalline and actually home, don’t see way too many shiny products, most of the things people did not Things to buy impulsively.

In fact, since 2010, China has produced plenty of excellent home brands. Is actually committed to furniture foundries. Their entrepreneurs are younger generation, have a study abroad or have work experience, some their very own high aesthetic, but also in the design industry experience or resources within the design industry, you possibly can make an excellent product look, But in addition view the importance of doing the emblem as opposed to just channels. Quite simply, within the product value and brand promotion, they’re not bad. But another problem these young entrepreneurs face is they find it hard to find a good and stable logistics.

As a big manufacturing country, China has strong furniture and home manufacturing capabilities. But could produce good product manufacturers, many of them would be the large list of foreign brands, the latter’s foundry. If you wish to create a look superiority both home brands, not only look good but additionally need to offer the company’s quantity of factories. However, these good factories are involved in regards to the cooperation with all the emerging Chinese home brands.

There aren’t any flexible logistics capabilities. The so-called flexible logistics refers to the small batch, multi-frequency manufacture of products. This is also true of large orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to fulfill the procurement and inventory challenges related to small quantities and multi-frequency orders, nor is it willing to accept such orders.

Usually do not trust. On the other hand, the important factories don’t always trust china brands. This isn’t for young brands, nevertheless the Chinese brands may unspoken rules an excessive amount of, lots of things usually are not within the contract to talk about going to the wine table to talk about the passage of time, the industry does bad, large factories also do not want to deal with the Chinese brand. However will be the young entrepreneurs don’t trust, think young people do not understand anything. This is also quite simple to understand, the factory folks have experienced the standard industry for decades, is quite pragmatic. Young brands talk about the development, trend etc they do not view the topic.

The two groups are not in the same language system, and even if they are prepared to come together, it is not easy to obtain together. Despite all of the above problems, I am very optimistic about the emerging home brands in China. I bought a great deal myself, I do believe they may be beautiful and practical. When the brand managers can learn more about the manufacturing side, the standard factory operators also would rather work with an open attitude to handle the newest brand in China (this desire to achieve, might have to take over from the hands of the parents, the second generation plant ), Chinese brands will be receiving better and better.

Can not say just how much domestic furniture and international poor such a macro issue. Only discuss the IKEA and the question asked the custom furniture, are sheet metal furniture.

Greater than ten years ago, sheet metal processing technology is not mature, many brands vary in quality, low quality manufacturers cannot ensure that the quality of merchandise, formaldehyde is going to be exceeded, in this environment, IKEA strict standards, furniture style is easy, easy to assemble, is Many people’s first choice.
In recent years, the whole board industry technology upgrade, on the large number of Dieffenbach large continuous press, improve the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from your production to lessen the content of formaldehyde, including Kang-plate popular this season, are employed inside the production process are free of formaldehyde and does not produce formaldehyde adhesives, greatly lowering the formaldehyde content of the plate. It can be said that the big domestic board, in the press plate for the manufacturing process to the adhesive, can meet or exceed international brand standards.

Although both of them are plate-type furniture, the way to go is entirely various and is probably the two skill trees that are rooted in another way of accomplishing business. The largest difference between both, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted according to the size of the favourite color.
In other words, IKEA furniture size can not be changed, the house can put, cannot place their own way; and custom furniture is tailor-made, the scale may be large or small. Customized and prefabricated finished products are two very different approaches which are different in focus and direction of operation.

I think it would have been a good option cell phone you to decide on the manufacturer to customize your own personal furniture now.
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