From what consumers elect to buy which brand doesn’t buy which brand perspective
1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing have done well, that is China’s many emerging home brands, or has been established for any decade or two, in the factory The brand companies usually do not match regulations. Like 200 meters with the track, an individual has run out of 50 meters or 100 meters, how can you chase?
2. Many Chinese home brands just concentrate on a vertical category, including bedding, bathroom, leather sofa, bedding, IKEA will give an entire set
3. Don’t take home such a home hypermarket and IKEA. All goods purchased from IKEA stores are their very own, its mission to make the shopping experience better, people can’t help but shop. However, china home Mall including Red Star Macalline remains playing the part of channel business, home brands for the store to rent/buy an area, store revenue is the main channel, not selling home money, not so much power to experience Increase up, the sale of goods inside the store style will never be too uniform.
4. Cost, the IKEA bought are all aware the buying price of his home, inside the brand was considered cheaper. This comes from the founder’s idea of cost control. IKEA website from your designer inside the designer has set the cost, considering how to get the optimal solution in this cost range, originates from the cost to design the creation of thinking, and many Chinese home brand is still first made Something, and factory also discussed the evidence of the original cost of the sample, after which cost is from design to cost the opposite from the development thinking. Two kinds of four ways aren’t the same. IKEA also with the flat packaging to manage the logistics costs with the ancestral-level players.
5.35 years old. As we grow older, the search for home quality will be more compared to the price, time may not be the favorite IKEA.
This is the emphasis in the perspective of the company itself: China’s traditional home brands don’t look good (though some good quality), a critical reason is that these brand managers would be the previous generation of businessmen.
Their traditional thinking is the consumer needs it doesn’t matter what the marketplace reflects. Make a product out, throwing profit the channel, pushing hard to sell. Consequently these products are no longer the first one to meet the requirements of young people, and secondly, we have been at home stores, including the Red Star Macalline and in actual fact home, usually do not see too many shiny products, most of the things people failed to What things to buy impulsively.
In fact, since 2010, China has produced plenty of excellent home brands. Is essentially focused on furniture foundries. Their entrepreneurs are young people, have a study abroad and have expertise, some have their own high aesthetic, but additionally inside the design industry experience or resources in the design industry, you can make an excellent product look, But additionally understand the importance of doing the brand as opposed to just channels. Put simply, in the product value and brand promotion, they are not bad. But one other issue why these young entrepreneurs face is because they find it difficult to find a good and stable supply chain.
Like a big manufacturing country, China has strong furniture and home manufacturing capabilities. But can produce good product manufacturers, many of them are the large list of foreign brands, the latter’s foundry. If you wish to produce a look superiority both home brands, not only look great but in addition have to offer the excellence of the variety of factories. However, these good factories are concerned in regards to the cooperation with the emerging Chinese home brands.
There isn’t any flexible supply chain capabilities. The so-called flexible supply chain refers to the small batch, multi-frequency production of products. This is especially valid of large orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to satisfy the procurement and inventory challenges connected with small quantities and multi-frequency orders, neither is it willing to accept such orders.
Do not trust. On the other hand, the big factories don’t always trust the Chinese brands. This isn’t for young brands, but the Chinese brands may unspoken rules a lot of, lots of things aren’t inside the contract to speak about visiting the wine table to speak about the passing of time, the is performing bad, large factories also should not deal with the Chinese brand. Alternatively may be the young entrepreneurs don’t trust, think young adults do not understand anything. This can be quite simple to comprehend, the factory people have held it’s place in the original niche for decades, is very pragmatic. Young brands talk about the development, trend and so on they just don’t understand the topic.
The two groups usually are not within the same language system, as well as if they are willing to work together, it is difficult to obtain together. Despite all the above problems, I am very optimistic concerning the emerging home brands in China. I bought a whole lot myself, I think they may be beautiful and practical. In the event the brand managers can learn more about the manufacturing side, the original factory operators also would rather use an open attitude to manage the brand new brand in China (this need to achieve, may have to control from the hands of these parents, the next generation plant ), Chinese brands will be obtaining better and better.
Can’t say just how much domestic furniture and international poor such a macro issue. Only discuss the IKEA and also the question asked the custom furniture, are sheet metal furniture.
More than ten years ago, sheet metal processing technology is not mature, many brands vary in quality, low quality manufacturers can’t ensure the quality of merchandise, formaldehyde is going to be exceeded, in this environment, IKEA strict standards, furniture style is easy, an easy task to assemble, is Many people’s first choice.
Recently, the entire board industry technology upgrade, on the great number of Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from the production to cut back this content of formaldehyde, such as Kang-plate popular this year, are employed within the production process are free of formaldehyde and will not produce formaldehyde adhesives, greatly lowering the formaldehyde content of the plate. It could be asserted the big domestic board, in the press plate for the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although both of them are plate-type furniture, the way to go is entirely various and is one of the two skill trees which can be rooted diversely to do business. The greatest difference between the two, IKEA is prefabricated finished sheet metal furniture. Customization could be adjusted in line with the size the widely used color.
In other words, IKEA furniture size can not be changed, the home can put, cannot place their own way; and custom furnishings are tailor-made, the dimensions could be big or small. Customized and prefabricated finished goods are two very different approaches that are different in focus and direction of operation.
I think it would have been a good option cell phone you to choose the manufacturer to customize your own furniture now.
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