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Why gets the affiliate couponing industry abandoned the particular store industry? Should you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will see that there are few or no coupons readily available for supermarkets. It appears as if there is a disconnect relating to the coupon affiliates and also the convenience store industry. If you consider what kind of money are at stake it doesn’t make sense at all. $1 of the many $24 dollars is put in the united states in a convenience store. Exactly why gets the coupon affiliates abandoned this channel?

I do believe one of many problems will be the sheer number of convenience stores. You’ll find 154,195 supermarkets in the U.S. by December, 2015 (NACS/Nielsen) along with the site counts carry on growing every year. Another possible problem may be the fragmentation of the profession. There are several regional players simply a few national players. Another problem has become the speed with the transaction. Just about everyone has held it’s place in line with the food store coupled with that lady facing us pulling a lot of coupons out of her little pouch bag that slows down the transaction time with the register. Which is not good for the particular store. The normal time that it takes for someone to go into and out with a purchase at the convenience store is 3 minutes and 33 seconds (NACS). However, using the advance of the smartphone it becomes much easier to use a coupon. Digital couponing is essentially changing the way we spend less on the convenience store. The usage trend coming from all outlet coupons is certainly in an upward trajectory plus it doesn’t appear like it will slow sooner. Grocery stores account for 34.2% of all retail stores in the United States (NACS). There is absolutely no other U.S. retail channel which is such an important a part of just about any community in the united states and that is reflected inside the overall dollar sales of the marketplace at $696.1 billion. Those sales represent about 4.1% from the entire estimated $17.7 trillion U.S. gross domestic product.

I do think you will find there’s marriage of sorts happening with convenience store coupons and also the smartphone. It’s estimated that over 5% of sales transactions inside the store will incorporate a digital coupon of some sort or other with the year 2019 (Gasbuddy.com). It is predicted there is going to be around 1.05 billion global mobile coupon users on the planet by 2019. With the simplicity the GPS location features on smartphones and push technology improving every day it is no surprise why store coupon usage on your smartphone is increasing. Digital coupon redemption is roughly 10% at this time. Even though the old fashioned print or paper coupons have a redemption rate of 1% or less. 90% of digital coupon users redeem their coupons in just several days of receiving them on their own phones. One would believe the redemption speed will only increase for that convenience customer and redeem them sooner.

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