McDonalds and organisation Advancement – Where Next?

What business should a mega-brand like McDonald’s enter next?

Launch McDonalds Fast food restaurants!

This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds may be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and cost and by holding an exceptional position that appeals to adults and kids alike.

The McD’ Coffee houses can be ideal in utilizing the coffee cultures which can be rapidly expanding throughout the globe. These coffee cultures dominated by Starbucks and cafes attract individuals who pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities because these consumers convey more in-store time and energy to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people turn to coffee shops as time-killers on their way for the cinema, take-away, or returning to work. They’re trying to find a short-term experience which is fast with excellent service in a fair price.

McD Fast food restaurants will be separate entities from your fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics and also the technique infamous ‘M’ logo would allow for fast recognition, credibility and belief inside the start-up. But also for further differentiation from the fast-food image, the famous ‘red’ theme can be substituted with the ‘grey/black’ colours which might be sometimes used in certain countries. Also introducing more at ease seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience coffee houses; so youngsters are not entirely excluded because of this adult experience.

McDonalds is acknowledged for being open until late along with their Cafes would thus fulfill the huge consumer demand from club/bar goers and tourists that could take up a brandname that allows these to enjoy their coffee experience when they desire.

McDonalds’ vast global reach and prime locations permit instant worldwide saturation, in addition to their lower prices when compared with Starbucks etc would permeate countries where coffee shops are believed a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they can access the same exposure to less expensive costs, better and faster service.

This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty for the brand.

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