What role does social media perform in your selling activity in a B2B business?

Social media plays an enormous role for B2B early adopters in any respect three stages with the sales process! Here’s an executive summary of the findings together with link to the first article.

Prospecting Stage:
Content enables top of mind advantage
Chance to establish thought leadership on your business or personal brand

Great place to distribute your white papers, case studies and testimonials
Fine-tune your message depending on customer engagement (like free survey!)
Social media marketing advertising for each and every stage of your buyer’s journey.
Social media marketing chatbots that assist sale-qualify leads saving the sales team’s time for higher-value activities.

Through the sale
Gauging Lead Responses by reading their digital body language

Post-Sale
Keep in touch with your customer to hold selling
Checking new networks at no cost from happy customers sharing your content.
Getting comments from customers where they want to provide it with.
Showcase how great you treat your customers publicly when things don’t go based on plan.

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