I want to teach you how a strength of podcasting can help you make a relationship together with your audience, and position you as a possible expert.
Once i assisted a copier company (together an incredibly brief stint in sales) I discovered that selling is about relationships. People buy from other “Friends.” A different way to check this out could be the law of reciprocity. Legislation of Reciprocity is (pretty much) that individuals is going to do nice things for those who have done nice things for them.
So how do you build that relationship with individuals? How can you reach a global audience? You commence a podcast. Many podcasters are reaping the advantages of podcasting. Once you a few examples.
Michael Butler of the Rock ‘n roll Geek Show is a great story. Michael was the initial music podcast. Michael had the opportunity to travel play bass guitar for just one of his favorite musicians (who had previously been famous nationwide). The challenge? The gig was in England and Michael is San francisco bay area. Michael continues to be podcasting since 2004, and when he announced the chance his fans pulled together and started a fund for Michael’s airline tickets. Final result? Michael flew to England, totally gig, stayed with listeners with the show together a great time.
George Hrab includes a podcast about skepticism referred to as Geologic Podcast. George is really a musician, and one very creative fellow. George has been podcasting since 2007. Within a few years, George is now seen as expert from the skeptic community. He’s got been asked to speak and play his music both in the usa and abroad at a number of the biggest national skeptic conventions. For George’s latest album he thought we would release the whole album together file, and provide it away at no cost to his listeners. When they liked it, they may go buy the album at CDbaby.com or iTunes. The result? George may be topping the charts at CDBaby since its release. His fans are getting the album they merely received free of charge. This move in addition has boosted the sales of George’s six previous albums (that are not free).
Dave Gardner can be a hockey fan and possesses always wanted to certainly be a hockey announcer. He bought a small portable recorder and began visiting the games and doing play by play into the recorder, and releasing the audio since the “Rat Cast”. This helped promote his local team, as well as the following year the AIHL hockey league asked Dan to do a podcast concerning the entire league. Dan has become asked to cover different games in different locations, and expanded his skills to incorporate doing live web coverage from the games. When the league announced how the finals would be on ESPN, they needed a shade commentator Dan was their “go to guy” to climb in to the ESPN booth and call the sport live.
Chris Christensen hosts the Amateur Traveler Podcast where he soon began off performing a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris in the future visit (for free) and report. Chris takes fabulous photos on the locations and makes them on sale on his site. As he does have to fund travel they can now write rid of it like a business expense for his podcast.
You won’t need to spend thousands to start out a podcast. After the initial cost of a microphone along with other hardware is performed (that is typically $80-$300), the ongoing cost is about $20 30 days. What other medium lets you reach a universal audience for seven cents per day?
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