I must teach you what sort of strength of podcasting will help you develop a relationship with your audience, and position you just as one expert.
Once i helped a copier company (coupled with a very brief stint in sales) I discovered that selling is about relationships. People buy from their “Friends.” Another way to understand this will be the law of reciprocity. The Law of Reciprocity is (more or less) that men and women will perform nice things in case you have done nice things for them.
How do you build that relationship with people? How would you reach a worldwide audience? You commence a podcast. Many podcasters are reaping the benefits of podcasting. Take a look at examples.
Michael Butler from the Rock and Roll Geek Show is a good story. Michael was the initial music podcast. Michael had the capacity to go play bass guitar first of his favorite musicians (who had previously been famous around australia). The problem? The gig is at England and Michael is at Bay area. Michael may be podcasting since 2004, so when he announced the chance his fans pulled together and began a fund for Michael’s travel arrangements. End result? Michael flew to England, literally gig, stayed with listeners with the show and had a good time.
George Hrab features a podcast about skepticism called the Geologic Podcast. George is often a musician, and one very creative fellow. George has become podcasting since 2007. In just a few years, George is now seen as an expert from the skeptic community. She has been motivated to speak and play his music in both the US and abroad at some of the biggest national skeptic conventions. For George’s latest album he chose to release the complete album together file, and provides it away totally free to his listeners. When they liked it, they may go buy the album at CDbaby.com or iTunes. The effect? George has become topping the charts at CDBaby since its release. His fans are purchasing the album they just received free of charge. This move has also boosted the sales of George’s six previous albums (who are not free).
Dave Gardner is a hockey fan and it has always wanted to be considered a hockey announcer. He bought a small portable recorder and started exploring games and doing stick to play in the recorder, and releasing the audio because the “Rat Cast”. This helped promote his local team, as well as the following year the AIHL hockey league asked Dan to execute a podcast concerning the entire league. Dan continues to be required to cover different games in various locations, and expanded his skills to feature doing live web coverage from the games. When the league announced that this finals can be on ESPN, they needed one commentator Dan was their “go to guy” to climb in the ESPN booth and call the game live.
Chris Christensen hosts the Amateur Traveler Podcast where he started off carrying out a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris to come visit (free of charge) and report. Chris takes fabulous photos with the locations and means they are available for sale on his site. When he is equipped with to pay for travel he can now write it well as being a business expense for his podcast.
It’s not necessary to spend thousands to start a podcast. Once the initial cost of a microphone along with other hardware is conducted (which is typically $80-$300), the continued cost is about $20 per month. What other medium permits you to reach an international audience for seven cents every day?
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