McDonalds and Brand name Progression – Where Next?

What business should a mega-brand like McDonald’s go into next?

Launch McDonalds Coffee Shops!

This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds could be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and Value and by holding a unique position that interests adults and kids alike.

The McD’ Fast food restaurants will be ideal in utilizing the coffee cultures that are expanding as well through the entire globe. These coffee cultures covered with Starbucks and personal cafes attract consumers that pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities as these consumers convey more in-store time for you to come in contact with (McDonalds) communications and promotions.

Significantly, nowadays people look to cafes as time-killers en route for the cinema, take-away, or finding comfort work. They’re searching for a short-term experience that’s fast with excellent service from a reasonable price.

McD Coffee Shops can be separate entities in the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics as well as the utilisation of the infamous ‘M’ logo enables for fast recognition, credibility and belief in the medical. Nevertheless for further differentiation in the fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours that are sometimes found in certain countries. Also introducing more at ease seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience coffee shops; so youngsters are not entirely excluded using this adult experience.

McDonalds is recognized for being open until late as well as their Coffee Shops would thus satisfy the huge consumer demand from club/bar goers and tourists that would buy into a brandname that permits the crooks to enjoy their coffee experience when they desire.

McDonalds’ vast global reach and prime locations permit instant worldwide saturation, and their affordable prices compared to Starbucks etc would permeate countries where coffee shops are viewed a premium/luxury. Starbucks may offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes as they possibly can connect to the same exposure to less expensive costs, better and faster service.

This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty to the brand.

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