10 Strategies for Planning for a Corporate Incentive Travel Program

Corporate incentive travel is a great approach to motivate and reward your valuable employees. Incentive travel could be group or individual, as well as the destination could be local or international. But every successful incentive travel program starts off with careful planning.


The following are tips to help you plan a corporate travel program that suits your company’s culture, size and available budget:

* Determine your corporate incentive program goals. In specific terms, establish what the incentive program should accomplish. This could be an increase in sales, increase in production output or profits, or perhaps a lowering of defective products, sales returns or lost contracts. Be sure you assign a worth for the improvement or reduction – a percentage, absolute amount of units or contracts, or perhaps a dollar figure.

* Select the target group for your program. This can be management, employees, salespeople, or even customers.

* Find what the target’s values, interests and preferences through paper surveys or interviews. Then browse our corporate incentives self-help guide to match preferences with available packages in your budget range.

* Considering past performance and employee behavior, establish reasonable tasks for the target group.

* Be sure to have a performance tracking system available which has a clear approach to measure incentive program results.

* Brainstorm what obstacles may exist towards the success from the travel incentive. This could be current employee morale, organizational structure or market conditions.

* See whether this program will likely be managed internally or outsourced for an agency.

* Understand applicable tax implications. Travel may be taxable to recipients under certain conditions, and special tax forms may be required.

* When choosing a company incentive local travel agency, ensure it agrees in order to meet what exactly is promised for your budgeted cost, and you understand its cancellation policies.

* After your program, survey winners and non-winners to discover if the program was successful in meeting the objective.

Corporate Travel on a Smaller Budget

Even though you do not want to whisk your top performers off to Europe with a private jet, you could still reward the employees with incentive travel that they may enjoy.

If you’re able to find the money to send your team away on a teambuilding retreat, it does not need to be far. Campsites and resorts, a good day on the chartered boat can certainly produce a memorable experience. For folks, it’s actually a better idea to transmit your recipient somewhere exotic enough to become memorable. When possible, allowing a spouse or children to accompany your employee is also a good idea.
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