Which individuals counting technologies are best for you?

If you are a new comer to retail people counting and another from the first questions you will end up thinking about is which technology must i be utilizing?

There are three main kinds of technologies; beams, thermal and video. Have their particular benefits and weaknesses based on the environment they’re being installed in.

Beam Counters – Tend to be battery powered and for that reason suited to short term use. They are simple to install and take, but also prone to get damaged and field of view blocked. They are not able to count people walking with an entrance side-by-side and as a consequence will undercount.

Thermal Cameras – Infra-red devices such as the IRISYS cameras would be the most widely used store analytics on earth. These devices are IP enabled and most one unit might be linked together for wide entrances. Accuracy levels are very good.

Video Cameras – Be single or dual vision IP enabled devices. The single view cameras are usually less accurate. Overall the video tools are more expense than thermal cameras. The dual-view cameras are as accurate because the thermal devices in most cases.

At StoreTech our software option would be hardware independent, which means in case you already own people counting hardware its potential we could integrate and import visitors data into our solution.

With 20 years expertise in individuals counting industry, StoreTech are happy to share with you the advantages and disadvantages of each form of technology and use you to decide the best option.
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