Booknest.in- On-line Book shop – Future outlook for E-commerce in India

In accordance with the FDI policy guidelines, “Marketplace style of e-commerce means providing of an it platform by an e-commerce entity on the digital and electronic network to act as being a facilitator between seller and buyer.”

The primary feature of this marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for clients to interact which has a great number of sellers onboard to purchase a product online. Thus, every time a product from amazon is bought, you might be actually purchasing it from your registered seller with it. As such the item isn’t directly sold by amazon. Here, amazon is simply website platform which facilitates a gathering place for someone to meets a large number of seller and gives various options and price levels for a products or services.
Whereas the Inventory-led websites have specialized but limited selection and also the serious customers may signing in to these website for a specific selection, including caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.

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Anchor Seller and a Level Arena
Almost all of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or perhaps a large enterprise that have applied for privileged relates to them which helps them offer money saving deals or discounts to the customers. This could add a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player with a pre-agreed arrangement.
You often realize that some items are available on the website at 40% -60% discounts which is even hard for the maker to supply. You often realize that you will find 40-50 sellers for a buy comic books but excepting one anchor seller, no one is able to supply such exciting discounts or offers. They even mask other seller completely and corner almost entire interest in they, thereby also frustrate these multiple genuine sellers to reach the customers can use using their honest pricing offers.
Just about all e-commerce players take presctiption the verge of re-discovering their business models and dream to become profitable sooner. The truth is, none are already capable of seeing anything at all in profit thus far. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and many are already sold out to others. Year 2017 would see additional to lock belts and continue to keep solve this riddle lest they perish within the race to the survival of the fittest.
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