Booknest.in- On-line Book shop – Future outlook for E-commerce in India
In accordance with the FDI policy guidelines, “Marketplace label of e-commerce means providing of an i . t platform by an e-commerce entity on the digital and electronic network to do something as a facilitator between buyer and seller.”
The primary feature of the Marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. supply a platform for purchasers to have interaction using a large number of sellers onboard to acquire a product online. Thus, every time a product from amazon is bought, you happen to be actually purchasing it from your registered seller with it. Consequently the product just isn’t directly sold by amazon. Here, amazon is simply a website platform which facilitates a gathering area for a consumer to meets many seller and offer various options and value levels to get a product or service.
Whereas the Inventory-led websites have specialized but limited selection and the serious customers may log in about bat roosting website to get a specific selection, including caratlane.com for precious jewellery, booknest.directly into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Playing field
A lot of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or possibly a large enterprise who’ve inked privileged relates to them which helps them offer great deals or discounts to the customers. This might add a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player under a pre-agreed arrangement.
You regularly find that some items are entirely on your website at 40% -60% discounts that’s even challenging for the maker to offer. You regularly find that there are 40-50 sellers to get a buy books online Chennai but excepting one anchor seller, fat loss to offer such exciting discounts or offers. They even mask other seller completely and corner almost entire requirement for the products, thereby also frustrate these multiple genuine sellers to achieve the shoppers with their honest pricing offers.
Virtually all e-commerce players are saved to the verge of re-discovering their business models and dream to become profitable sooner. The truth is, none have been capable of seeing anything at all in profit up to now. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and a lot of have been soldout to other people. Year 2017 would see many more to lock belts and continue to keep solve this riddle lest they perish in the race to the survival in the fittest.
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