Booknest.in- On the internet Book Store – Future outlook for E-commerce in India
Based on the FDI policy guidelines, “Marketplace model of e-commerce means providing of your it platform by an e-commerce entity on the digital and electronic network to behave as being a facilitator between seller and buyer.”
The principle feature of the Marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for patrons to interact which has a large numbers of sellers onboard to buy an item online. Thus, when a product from amazon is bought, you’re actually buying it from a registered seller with it. As such the merchandise is not directly sold by amazon. Here, amazon is simply a website platform which facilitates a meeting place for a person to meets a lot of seller and give various options and price levels to get a service or product.
Whereas the Inventory-led websites have specialized but limited product range and also the serious customers may join about bat roosting website to get a specific product range, such as caratlane.com for precious jewellery, booknest.directly into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
Buy books online …
Anchor Seller along with a Level Arena
Most of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or even a large enterprise who have created privileged handles them which helps them offer bargains or discounts for the customers. This might add a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player within pre-agreed arrangement.
It’s easy to see that some items are on the web site at 40% -60% discounts that’s even hard for producer to provide. It’s easy to see that you will find 40-50 sellers to get a children books but excepting one anchor seller, fat loss to provide such exciting discounts or offers. They can mask other seller completely and corner almost entire need for they, thereby also frustrate these multiple genuine sellers to reach the customers can use using honest pricing offers.
Nearly all e-commerce players are on the verge of re-discovering their business models and dream to become profitable sooner. Truth be told, none have been capable of seeing anything at all in profit thus far. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and several have been out of stock to others. Year 2017 would see a lot more to fasten belts and continue to keep solve this riddle lest they perish in the race for the survival with the fittest.
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