Booknest.in- On the web Book shop – Future outlook for E-commerce in India
In line with the FDI policy guidelines, “Marketplace label of e-commerce means providing of your i . t platform by an e-commerce entity on the digital and electronic network to do something being a facilitator between seller and buyer.”
The principle feature of the Marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for customers to get which has a great number of sellers onboard to buy something online. Thus, each time a product from amazon is bought, you might be actually acquiring it from your registered seller by using it. Therefore the product isn’t directly sold by amazon. Here, amazon is just a website platform which facilitates a meeting place for a person to meets numerous seller and provide various options and expense levels to get a product or service.
Whereas the Inventory-led websites have specialized but limited range of products and the serious customers may log in to the telltale website to get a specific range of products, like caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
Buy books online …
Anchor Seller and a Level Game
A lot of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or a large enterprise who have entered into privileged handles them which helps them offer great deals or discounts to the customers. This may will include a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player within pre-agreed arrangement.
You often find that some merchandise is on the site at 40% -60% discounts that is even a hardship on the producer to supply. You often find that you’ll find 40-50 sellers to get a computer books but excepting one anchor seller, no one is able to supply such exciting discounts or offers. They can mask other seller completely and corner almost entire requirement for the products, thereby also frustrate these multiple genuine sellers to arrive at the customers making use of their honest pricing offers.
Nearly all e-commerce players are saved to the verge of re-discovering their business models and wish to become profitable sooner. Truth be told, none happen to be capable of seeing a cent in profit so far. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and lots of happen to be sold out to other people. Year 2017 would see more to lock belts and pursue to solve this riddle lest they perish in the race to the survival of the fittest.
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