Booknest.in- On the web Book Store – Future outlook for E-commerce in India
In line with the FDI policy guidelines, “Marketplace type of e-commerce means providing of the i . t platform by an e-commerce entity over a digital and electronic network to behave as a facilitator between seller and buyer.”
The principle feature of this marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for clients to interact with a great number of sellers onboard to get a product or service online. Thus, when a product from amazon is bought, you might be actually buying it from a registered seller with it. As such the merchandise just isn’t directly sold by amazon. Here, amazon is just a website platform which facilitates a meeting location for the consumer to meets many seller and offer various options and value levels to get a service or product.
Whereas the Inventory-led websites have specialized but limited product range along with the serious customers may signing in to the telltale website to get a specific product range, such as caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller plus a Level Arena
A lot of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or possibly a large enterprise who have inked privileged works with them that helps them offer cheap deals or discounts towards the customers. This will likely will include a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player within pre-agreed arrangement.
You frequently find that some merchandise is available on the site at 40% -60% discounts which can be even hard for producer to supply. You frequently find that you can find 40-50 sellers to get a medical books but excepting one anchor seller, no one is able to supply such exciting discounts or offers. They even can mask other seller completely and corner almost entire requirement for these products, thereby also frustrate these multiple genuine sellers to arrive at the customers using honest pricing offers.
Nearly all e-commerce players are saved to the verge of re-discovering their business models and desire to become profitable sooner. The truth is, none happen to be able to see anything in profit thus far. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and several happen to be sold-out to others. Year 2017 would see a lot more to fasten belts and go on to solve this riddle lest they perish in the race towards the survival with the fittest.
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