Booknest.in- On the web Book Store – Future outlook for E-commerce in India
In line with the FDI policy guidelines, “Marketplace model of e-commerce means providing of the information technology platform by an e-commerce entity over a digital and electronic network to act as being a facilitator between seller and buyer.”
The key feature of the Marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for clients to interact which has a large numbers of sellers onboard to get a product or service online. Thus, each time a product from amazon is bought, you might be actually purchasing it from a registered seller by using it. Consequently the merchandise is not directly sold by amazon. Here, amazon is simply website platform which facilitates a gathering area for a consumer to meets a large number of seller and give various options and expense levels for any services or products.
Whereas the Inventory-led websites have specialized but limited product range as well as the serious customers may sign in about bat roosting website for any specific product range, including caratlane.com for precious jewellery, booknest.directly into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller plus a Level Stage
A lot of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or possibly a large enterprise who have inked privileged deals with them that helps them offer money saving deals or discounts towards the customers. This may include a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player with a pre-agreed arrangement.
It’s easy to discover that some merchandise is available on the website at 40% -60% discounts that’s even challenging for producer to offer. It’s easy to discover that you’ll find 40-50 sellers for any buy books online Mumbai but excepting one anchor seller, fat loss to offer such exciting discounts or offers. They even mask other seller completely and corner almost entire interest in these items, thereby also frustrate these multiple genuine sellers to arrive at the shoppers using honest pricing offers.
Almost all e-commerce players are stored on the verge of re-discovering their business models and desire to become profitable sooner. The truth is, none have been capable of seeing a penny in profit so far. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and a lot of have been soldout to other people. Year 2017 would see more to lock belts and keep solve this riddle lest they perish within the race towards the survival of the fittest.
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