Booknest.in- Online Book shop – Future outlook for E-commerce in India
According to the FDI policy guidelines, “Marketplace label of e-commerce means providing of your i . t platform by an e-commerce entity over a digital and electronic network to behave as being a facilitator between buyer and seller.”
The principle feature of this marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for purchasers to interact with a great number of sellers onboard to purchase an item online. Thus, whenever a product from amazon is bought, you might be actually purchasing it coming from a registered seller from it. Consequently the product or service just isn’t directly sold by amazon. Here, amazon is simply a website platform which facilitates a meeting spot for a person to meets a large number of seller and gives various options and cost levels to get a products or services.
Whereas the Inventory-led websites have specialized but limited product range along with the serious customers may log in about bat roosting website to get a specific product range, including caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Stage
Most of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or perhaps a large enterprise who may have created privileged handles them which helps them offer cheap deals or discounts to the customers. This might will include a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player with a pre-agreed arrangement.
You regularly realize that some merchandise is entirely on the web site at 40% -60% discounts that is even a hardship on the maker to make available. You regularly realize that you can find 40-50 sellers to get a medical books but excepting one anchor seller, no one is able to make available such exciting discounts or offers. They even can mask other seller completely and corner almost entire interest in they, thereby also frustrate these multiple genuine sellers to arrive at the customers with their honest pricing offers.
Nearly all e-commerce players take presctiption the verge of re-discovering their business models and dream to become profitable sooner. The reality is, none have already been capable of seeing a cent in profit so far. Many big and promising e-commerce and unicorn players have perished due to unsustainable losses and many have already been sold-out to other people. Year 2017 would see many more to lock belts and keep solve this riddle lest they perish from the race to the survival from the fittest.
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