7 Search engine marketing Trends You should be Aware Of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

Increasingly more social media marketing content indexed on the search engines and other popular search engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.

76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to improve and support SEO Links to social media marketing networks plays a role in how search engines like google understand your websites are credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video like a powerful tool to drive their digital and top seos efforts. In 2016 expect more businesses to embrace the trend, and use videos to capture new audiences.

80% of video. Results that report in SERPs come from YouTube

Videos get 50X better organic pr online in comparison to against plain, static text results.

Video searches receive 41% higher click-through rate a in comparison to plain, static text content

3. MOBILE OPTIMIZATION Can become CRUCIAL

Today people work with a range of devices gain access to content. Tablets, smartphones, laptops, phones and even watches are becoming standard tools to browse web. Search engines know this and they reward websites that seem to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have sought out local info.

Mobile search is up 43% every year.

Over 1.2 billion people connect to the web off their mobile devices.

4 out of 5 consumers use smartphones to shop.

4. VOICE SEARCH FUNCTION A necessity

Voice search is quickly learning to be a huge section of mobile usage and contains elevated this of typing keywords to perform research online query. However, this shift means your posts must be developed with voice search in mind.

60% teens use voice search while you’re watching TV

40% adults use voice search for directions.

5. CONTENT AGGREGATION Are certain to get BIGGER & BETTER

As part of your everyone is seeking content sources that supply each of the relevant information they want in a single place. Search engines have observed this trend and as a result content aggregators have grown to be popular within the SERPS.

6. The trend OF Mobile phone applications WILL GROW

As discussed above, using mobile for web search is on all-time rise and apps just make the job easier. Just number of many mobile apps will overpower desktop and mobile websites.

Mobile phone applications be the cause of 52% in recent history invested in online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of men and women prefer native mobile apps to websites. (SearchEngineJournal)

7. Local SEO To get More IMPORTANT

Local internet search is going stronger in the past. In 2016 you need to let Google know what your location is located and what you might be offering.
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