7 Search engine marketing Trends You should be Aware Of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

More and more social media marketing content indexed on the search engines and other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.

76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social media marketing networks is important in how engines like google understand your websites are credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video as a powerful tool drive an automobile their digital and top seos efforts. In 2016 expect more businesses to embrace the trend, and rehearse videos to capture new audiences.

80% of video. Results that relate in SERPs come from YouTube

Videos get 50X better organic pr on the internet in comparison with against plain, static text results.

Video searches receive 41% higher click-through rate a compared to plain, static text content

3. MOBILE OPTIMIZATION Will end up CRUCIAL

Today people utilize a selection of devices to gain access to content. Tablets, smartphones, laptops, phones and also watches are becoming standard tools to browse web. Search engines know this plus they reward websites that look good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have sought out local info.

Mobile search comes to an end 43% every year.

Over 1.2 billion people connect to the web using their cellular phones.

4 of every 5 consumers use smartphones to look.

4. VOICE SEARCH FUNCTION A necessity

Voice search is easily transforming into a huge portion of mobile usage and has elevated the pain sensation of typing keywords to own searching query. However shift means your content must be developed with voice search at heart.

60% teens use voice search while you’re watching TV

40% adults use voice seek out directions.

5. CONTENT AGGREGATION Is certain to get BIGGER & BETTER

As part of your people are looking for content sources that supply each of the relevant information they require in one place. Search engines have observed this trend and thus content aggregators are getting to be very well liked in the SERPS.

6. THE CRAZE OF Mobile phone applications WILL GROW

As discussed above, usage of mobile for web search is on all-time rise and apps simply make the project easier. Just few more years and mobile apps will definitely overpower desktop and mobile websites.

Mobile apps account for 52% ever allocated to online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of individuals prefer native mobile apps to websites. (SearchEngineJournal)

7. Local seo service Being Much more IMPORTANT

Local internet search is certainly going stronger over time. In 2016 you will need to let Google know your location located and what you might be offering.
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