Exactly how to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate having a real example how to get more than 10,000 fans on your own Facebook business page.

Facebook could be the king of social support systems using more than 1.79 billion active users per month (Updated December 2016). It can be utilised by more than 60% of Web users Worldwide and it’s also a fantastic tool for promoting a product or service, finding new clients or gaining more loyal readers (followers).

To utilize this for business purposes, you need to have plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is vital.

What could be the significance about having many Facebook fans on your own business page?

It indicates popularity – It’s understandable the amount of fans reveals how popular a web site is. A facebook business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans which results in a amount of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an excellent business, website or blog will need to have plenty of Facebook fans. Five-years ago this did not issue however in the Modern day, social proof is vital.

More fans, more visits – The greater fans you’ve got, the higher could be the number of people that can call at your posts within their timeline and possibly go to your website.

While this is, it ought to be noted that not all your fans will discover your posts.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of one’s followers (at most Four percent) will discover your status updates.

This number can differ, but what is vital to be aware of now, is that if you’ve got 10,000 fans and you also post a whole new update, it’ll be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social media can be a ranking factor, many studies show popular websites on Facebook are more inclined to perform better in search, absolutely nothing very popular websites (additional factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are convinced that developing a lots of Facebook fans is vital for your website and business, let’s see step-by-step the best way to go from 0 to 10,000 fans.

Note: These are the identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has more than 100K fans and it continous growing organically.

Step 1: Firstly – you need to have a Facebook business page

It sounds silly to the experienced but for beginners to social media this may be new things: An individual Facebook page differs from a business page.

If you wish to have friends on Facebook to talk about your holiday photos you’ll need to produce a personal page however if you simply are looking for fans and followers for your website or business you’ll need to produce a Facebook business page.

So, step one is to just be sure you develop a Facebook business page and the next step is to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – this can be the most important optimization tip of all.

The company’s content posted on your own Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it simpler to attract new fans or higher likes from ads even as will discover below.

Step 3: Take advantage of your own Facebook account

I mentioned in step 1 above you’ll want to have a very business page and not your own page, nevertheless, you still need to provide an active personal facebook account.

Here means that:

After you post an update on your own business page, a great way to raise exposure and likes, is to share that post on your own personal page also.

People you’ve got as friends on your own personal page are more inclined to ‘like’ and ‘interact’ together with the post shared from the business page as well as raise the engagement factor of one’s posts.

As a result, facebook will show your posts to more fans (organically).

So, a great way to raise the volume of people who view your posts and go after dark 4% individuals fan base is to share and promote the post on your own personal page.

It goes without saying the more amount of friends greater will be the visibility from the post.

Also, ensure that you invite all your existing friends (and a new one) to adore your Facebook business page. Accomplish that any time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social internet marketing 101 nevertheless, you require the Facebook like box on your own website for several reasons:

#1 – It’s a way to associate your internet site together with the Facebook business page. In other words it is just a strategy to ‘tell’ search engines like google this can be your official Facebook business page.

#2 – When you get plenty of fans, this is something should be proud off and something to indicate to your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to improve your fan base organically. The future prospect can follow your internet site by clicking etc button and never have to go to Facebook.

Hint: For max results, squeeze LIKE box above fold (about the sidebar).

Hint 2: It’s also possible to popup etc box to new users (for example, after they spend 60 seconds on a page, after they scroll down to the underside or after they make an effort to leave your page – while this works well regarding getting new likes, you ought to be careful to never help it become too distracting for your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to your personal Facebook page and placed etc box in the prominent position on the website.

The next natural step is to start sharing content to keep your fans happy and perhaps be capable of convert them from fans > website visitors > customers.

Some simple rules to adhere to that can raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see inside your page. For instance, if the web site is about Social media marketing, share content associated with social media and not about sports or something different you could like. In case your users wish to read sports news, they know where to find them.

#2 – Don’t forget that they can follow your organization page to obtain updates concerning your website (and niche) and not concerning your social gatherings: If you want to get social, then use your personal Facebook page, your organization page is around your internet site.

#3 – Generally thumb, I take advantage of my business page to talk about content from my niche only, if I must share an issue that isn’t associated with my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your own Facebook page will drive your fans away. When you have a campaign to talk about something like that that might benefit your fans, you can do this but don’t overdo it.

Try to post interesting, shareable content that’s associated with your niche, of course this doesn’t come directly from your internet site. Have a very balance between promotional and content that your followers should read.

Step 6: Share intriguing and top quality content (not just links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update and located out that Facebook posts with ‘lists’ have more likes than posts with just links. Let me offer you an illustration to understand what I am talking about.

When you wish to share an article from the website on Facebook, you go to Facebook status updates and go into the webpage URL. It looks something like this:

You can share this article without adding any extra information. In case your title and images are great, you’re going to get a number of likes with regards to the time you make the post, amount of fans etc.

If one the other hand, you enrich this page with the help of more information and particularly an inventory, then other pursuits being equal, you happen to be prone to gain in likes and shares.

For me this may cause sense since people that see a title and image within their timeline might not ‘Like It’ since it provides no value for many years (don’t forget the average user is offered numerous postings within their timeline if he or she login to Facebook).

On the other hand when you allow them to have valuable, top quality and simple to learn information (like a list), they’re going to select the LIKE button simply because they read something helpful and never have to leave their timeline.

Note: It is just a known indisputable fact that folks have a bent of LIKING an article without reading it so allow them to have reasons to do so; your internet site visits might not increase however the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at many of the most popular Facebook pages, you will notice that they generally tend to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In legally to have by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. Several ideas to consider:

Quality updates – This is actually the best incentive you are able to give your users. Before posting anything on your own page, you should be sure that it gives you value to your audience. With this option consistently, you existing followers will share it with their friends as well as have more users.

Run a contest – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is to Much like the page first. There are several tools to do that but are thinking about if you don’t have a very known brand this many stop so successful.

Content upgrades – When you have your blog post, you may use ask users to enjoy your page to get an new version of one’s post. This requires extra tools however it is something worth testing.

Step 9: You should market your own content and page

When you develop your organization page don’t expect that it’s going to magically get a huge number of fans. In addition to the tips outlined above, there is also to advertise your organization page in places apart from Facebook.

A few ideas to take into account that assisted my case:

Promote in other social media networks – When you have accounts to social media channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to join yourself Facebook also. Be polite and show them the benefits from this.

Promote in Twitter – Besides posting concerning your Facebook page on other social media networks, you are able to benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them an individual (personalized) message and ask them to follow yourself facebook (both your personal and business pages).

This method eventhough it is time consuming, (Used to do it manually and not using any tools) it could produce great results.

Promote inside your newsletter – When you have a newsletter or if you engage with your readers via email, ensure that you you can keep them follow your Facebook page.

Do not just write the FB URL below your signature but Inquire further politely to enjoy your organization page.

Step 10: Facebook ads can be a must

I have saved one of the easiest and many efficient ways to increase your Facebook fans for last, since it is the only one that it’s not free.

Facebook supplies a self-service ad platform used either to increase your fan base (market your page), enhance your posts, get more leads, increase conversions or perform a amount of other actions (as shown inside the image above).

The procedure is actually comparatively easy and straightforward. Basically you select a webpage you have, select your ultimate goal (market your page), select your audience (determined by country, age, other demographics and interests) after which set your day-to-day budget and duration.

The cost per campaign is determined by a number of factors. The easiest method to assess if Facebook ads is a good solution to increase your fan base, is to chance a pilot campaign for two days.

Spend $10-$20 dollars per day and run the campaigns for the fixed duration (at the very least a week). By the end, you are able to assess if the charge per like is a thing you happen to be prepared to spend on.

I had achievement with Facebook ads for both my websites as well as for client websites i run campaigns each month (during their visit) to improve my facebook likes.

It should be noted by purchasing Facebook ads you don’t buy likes but views. Many people believe whatever you spend on is Facebook likes but in reality you have to pay Facebook to indicate your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit etc button so spend an afternoon and look at the message you wish to display inside your ad plus the image to work with.

Conclusion

Having a huge amount of Facebook fans on your own business pages is essential for credibility and social promotion purposes.

If this wasn’t essential in the first place, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the essential optimizations to your business page (steps 1 and two above), then a fastest way to get more followers is to use Facebook ads. With a bit of A/B testing you may get to 10,000 fans without having more than $1,000 (spread right into a period of months).

Once one does everything properly and provided there is a great products or services, you are able to improve your fans to 100,000+ like Used to do together with the Facebook Page of my fitness blog.