Exactly how to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate having a real example how to get over 10,000 fans on your Facebook business page.

Facebook could be the king of internet sites using more than 1.79 billion active users a month (Updated December 2016). It’s employed by over 60% of Online users Worldwide and it’s also an excellent tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To use this for business purposes, you might want lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the need for having many Facebook fans on your business page?

It indicates popularity – It’s a given the number of fans reveals how popular an online site is. A facebook business page with 100,000 followers is a lot more popular compared to a page with 1,000 fans this also creates a number of other benefits (described below).

It indicates trust – In the event you can’t comprehend the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, blog or website will need to have lots of Facebook fans. Five-years ago this didn’t issue in the Modern, social proof is important.

More fans, more visits – Greater fans you might have, the greater could be the amount of people that may view your posts within their timeline and perchance go to your website.

While this is correct, it should be noted that not your entire fans will discover you.

As already explained within a previous post, How to increase your Facebook Page Organic Reach, just a small portion of your followers (a maximum of Four percent) will discover your status updates.

This number may differ, but what is important to know now, is actually you might have 10,000 fans and also you post a whole new update, it will be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social networking can be a ranking factor, numerous studies show that popular websites on Facebook are more inclined to perform better in search, than not quite popular websites (variables being equal).

How to visit from 0 to 10,000 Facebook fans

Now you are convinced that creating a lot of Facebook fans is important to your website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: These are the exact same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans plus it continous growing organically.

Step 1: Firstly – you might want a Facebook business page

It may seem silly for the experienced but for beginners to social networking this is new things: An individual Facebook page differs from a small business page.

If you wish to have friends on Facebook to share with you your holiday photos you’ll need to make a personal page but if you want fans and followers to your website or business you’ll need to make a Facebook business page.

So, the initial step would be to just be sure you produce a Facebook business page and the alternative would be to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this can be the most crucial optimization tip of most.

The excellence of the content posted on your Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to draw in new fans or even more likes from ads even as we will discover below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in 1 above you need to use a business page instead of a private page, however you still need to offer an active personal facebook account.

Here is the reason:

After you post an update on your business page, a good way to increase exposure and likes, would be to share that post on your personal page also.

People you might have as friends on your personal page are more inclined to ‘like’ and ‘interact’ with the post shared from a business page which will improve the engagement factor of your posts.

As an end result, facebook shows you to more fans (organically).

So, a good way to increase the quantity of individuals who view you and go at night 4% of you fan base would be to share and promote the post on your personal page.

It is evident the more number of friends the bigger will be the visibility from the post.

Also, make sure that you invite your entire existing friends (and a) to adore your Facebook business page. Do this each time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media marketing 101 however you have to have the Facebook like box on your website for 3 reasons:

#1 – It’s a means to associate your website with the Facebook business page. To put it differently it’s a approach to ‘tell’ engines like google until this will be your official Facebook business page.

#2 – When you are getting lots of fans, this really is something ought to be proud off and something to exhibit for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a good way to grow your fan base organically. Your potential customers can follow your website by clicking etc button without needing to head to Facebook.

Hint: For maximum results, set the LIKE box above fold (on the sidebar).

Hint 2: You can also popup the like box to new users (as an example, when they spend One minute over a page, when they scroll into underneath or when they try to leave your page – even if this is effective with regards to getting new likes, you ought to be careful not to allow it to be too distracting to your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box within a prominent position on the website.

The next natural step would be to start sharing content to keep your fans happy as well as perhaps have the ability to convert them from fans > internet site visitors > customers.

Some simple rules to follow along with that may improve the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your fans anticipate seeing inside your page. For example, if the website is about Social media, share content related to social networking instead of about sports or some different you could like. In case your users wish to read sports news, they understand where to locate them.

#2 – Don’t forget that they can follow your small business page to have updates concerning your website (and niche) instead of concerning your social gatherings: If you want to get social, then make use of your personal Facebook page, your small business page is approximately your website.

#3 – Typically thumb, I use my opportunity page to share with you content from my niche only, basically should share something just isn’t related to my niche, I use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. When you’ve got a promotion to share with you or something that could benefit your fans, that can be done but don’t go crazy.

Try to post interesting, shareable content that is certainly related to your niche, even if this does not come straight from your website. Have a balance between promotional and content that your followers might choose to read.

Step 6: Share intriguing, notable and excellent content (not merely links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update and located out that Facebook posts with ‘lists’ have more likes than posts with just links. Permit me to provide you with an example to understand what I am talking about.

When you wish to share an article from a website on Facebook, you try to Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this article without adding any extra information. In case your title and pictures are great, you will definately get a number of likes depending on the time you’re making the post, number of fans etc.

If one the other hand, you enrich your posting with the addition of additional information especially a subscriber base, then other pursuits being equal, you’re more likely to gain more likes and shares.

For me as a result sense since people that go to a title and image within their timeline may not ‘Like It’ because it provides no value for many years (don’t forget the average user is presented with numerous postings within their timeline if he or she login to Facebook).

On the other hand if you let them have valuable, excellent and easy to read information (just like a list), they’ll click on the LIKE button since they read something helpful without needing to leave their timeline.

Note: It is a known proven fact that individuals have a bent of LIKING an article without reading it so let them have why you should achieve this; your website visits may not increase however the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at one of the most popular Facebook pages, you will notice that they have a tendency to share with you images, videos, infographics, charts etc, together with their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In a recent study by Buzzsumo, they identified the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow along with your page. A number of tips to consider:

Quality updates – This is actually the best incentive you can offer users. Before posting anything on your page, you have to make sure that it offers value for your audience. When you do this consistently, you existing followers will share it using friends which will have more users.

Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content would be to Much like the page first. There are numerous tools to accomplish this but are thinking about if you don’t use a known brand this many stop so successful.

Content upgrades – For those who have your blog post, you should use ask users to love your page with an updated version of your post. This implies extra tools yet it’s something worth checking out.

Step 9: You need to advertise your own content and page

When you develop your small business page don’t expect it will magically get a huge number of fans. Besides the tips outlined above, you might also need in promoting your small business page in places apart from Facebook.

A few tips to consider that helped my case:

Promote in other social networking networks – For those who have accounts with other social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to become listed on yourself on Facebook also. Be polite and show them the huge benefits from doing this.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you can reap the benefits of twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and get them to follow yourself on facebook (your personal and business pages).

This method even though it ‘s time consuming, (Used to do it manually instead of using any tools) it could produce great results.

Promote inside your newsletter – For those who have a newsletter or if you engage with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not merely write the FB URL through your signature but Inquire further politely to love your small business page.

Step 10: Facebook ads can be a must

I have saved among the easiest and many effective ways to increase your Facebook fans for last, as it is the only one that it’s not free.

Facebook provides a self-service ad platform which you can use to either increase your fan base (advertise your page), enhance your posts, get more leads, increase conversions or execute a number of other actions (as shown inside the image above).

The procedure is actually comparatively simple and easy straightforward. Basically you decide on a page you use, select your main goal (advertise your page), select your audience (according to country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign depends on a number of factors. The ultimate way to assess if Facebook ads is a good treatment for increase your fan base, would be to manage a pilot campaign for a few days.

Spend $10-$20 dollars daily and run the campaigns for the fixed duration (no less than every week). At the end, you can evaluate if the charge per like is something you’re willing to spend on.

I had achievement with Facebook ads both for my websites and then for client websites i run campaigns every month (for several days) to boost my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. A lot of people feel that whatever you spend on is Facebook likes in fact you spend Facebook to exhibit your ad to more Facebook users.

If what you’re advertising is interesting, then lots more people will hit the like button so invest some time and consider the message you wish to display inside your ad plus the image to make use of.

Conclusion

Having a large number of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care and the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you need to do the required optimizations for your business page (steps 1 and a pair of above), then the simplest way to get more followers is to apply Facebook ads. With a bit of A/B testing you may get to 10,000 fans without any over $1,000 (spread into a duration of months).

Once you need to do everything properly and so long as you do have a great service or product, you can grow your fans to 100,000+ like Used to do with the Facebook Page of my fitness blog.