How to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate with a real example ways to get a lot more than 10,000 fans on your own Facebook business page.

Facebook is the king of social support systems with over 1.79 billion active users monthly (Updated December 2016). It can be utilized by a lot more than 60% of Web users Worldwide in fact it is a great tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you might want plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is important.

What is the importance of having many Facebook fans on your own business page?

It indicates popularity – It’s a given that this variety of fans reveals how popular an online site is. A fanpage business page with 100,000 followers is a lot more popular than a page with 1,000 fans this also results in a variety of other benefits (described below).

It indicates trust – Should you can’t view the relationship between Facebook fans and business trust, are thinking about that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an effective business, website needs to have plenty of Facebook fans. Five-years ago this didn’t issue however in the Twenty-first century, social proof is important.

More fans, more visits – Greater fans you might have, the harder is the number of individuals that can view your posts in their timeline and perchance visit your website.

While this really is, it must be noted that does not all your fans will see your posts.

As already explained in a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of your respective followers (no more than Four percent) will see your status updates.

This number may differ, what is important to comprehend now, is that if you might have 10,000 fans and you also post a brand new update, it’s going to be seen organically by the max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social media marketing is a ranking factor, many studies reveal that popular websites on Facebook are more likely to perform better in search, these days quite popular websites (additional circumstances being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be convinced that creating a large amount of Facebook fans is important to your website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: These are the exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans and it continous growing organically.

Step 1: Firstly – you might want a Facebook business page

It sounds silly for your experienced but also for beginners to social media marketing this may be something totally new: Your own Facebook page differs from a small business page.

If you want to have friends on Facebook to share your holiday photos then you need to produce a personal page however if you simply wish to have fans and followers to your website or business then you need to produce a Facebook business page.

So, the first step is always to ensure that you develop a Facebook business page and also the alternative is always to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is the most critical optimization tip of all.

The company’s content posted on your own Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it easier to attract new fans or higher likes from ads once we will see below.

Step 3: Make the most of your personal Facebook account

I mentioned in step one above you will want to have a business page and never a personal page, however you still need to have an active personal facebook account.

Here is the reason:

After you post an update on your own business page, one of the ways to improve exposure and likes, is always to share that post on your own personal page too.

People you might have as friends on your own personal page are more likely to ‘like’ and ‘interact’ with the post shared from the business page as well as improve the engagement factor of your respective posts.

As a result, facebook can have your posts to more fans (organically).

So, one of the ways to improve the quantity of individuals who view your posts and go after dark 4% person group of fans is always to share and promote the post on your own personal page.

It is evident that this greater the variety of friends the bigger could be the visibility in the post.

Also, make sure that you invite all your existing friends (and a new one) to love your Facebook business page. Do that when you gain a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social media 101 however you must have the Facebook like box on your own website for several reasons:

#1 – It’s a way to associate your website with the Facebook business page. In other words it’s a approach to ‘tell’ search engines until this can be your official Facebook business page.

#2 – When you’re getting plenty of fans, this is something ought to be proud off and something to indicate on your users (as explained above this means popularity, trust and social proof).

#3 – It’s the best way to expand your group of fans organically. Your readers can follow your website by clicking etc button without having to check out Facebook.

Hint: For max results, placed the LIKE box above fold (for the sidebar).

Hint 2: It’s also possible to popup such box to new users (for instance, as soon as they spend One minute on a page, as soon as they scroll as a result of the lower or as soon as they make an effort to leave your page – while this works well when it comes to getting new likes, you should be careful to never help it become too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to your personal Facebook page and placed such box in a prominent position on the website.

The next natural step is always to start sharing happy to maintain your fans happy and maybe find a way to convert them from fans > internet site visitors > customers.

Some simple rules to check out that can improve the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing within your page. For example, should your web site is about Social networking, share content linked to social media marketing and never about sports or some different you could like. If the users need to read sports news, they do know where to find them.

#2 – Don’t forget they follow your company page to obtain updates concerning your website (and niche) and never concerning your social gatherings: In order to get social, then make use of personal Facebook page, your company page is around your website.

#3 – Typically thumb, I personally use my business page to share content from my niche only, only have to share a thing that is not linked to my niche, I personally use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. For those who have an offer to share as well that could benefit your fans, you can do this but don’t add too much.

Try to publish interesting, shareable content that’s linked to your niche, of course this doesn’t come directly from your website. Have a balance between promotional and content that the followers may want to read.

Step 6: Share intriguing and high quality content (not only links)

I made some tests about the impact of descriptions when you are conducting a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with links. Permit me to give you a good example to understand what I am talking about.

When you want to share an article from the website on Facebook, put forth Facebook status updates and go into the webpage URL. It looks something such as this:

You can share this informative article without adding any additional information. If the title and images are perfect, you’ll get many likes with regards to the time you create the post, variety of fans etc.

If one another hand, you enrich this post by adding additional information especially a list, then other items being equal, you’re prone to get more likes and shares.

For me this may cause sense because those that view a title and image in their timeline might not ‘Like It’ since it provides no value to them (don’t forget that this average user is presented with hundreds of postings in their timeline if he or she login to Facebook).

On another hand once you allow them to have valuable, high quality and simple to read information (just like a list), they are going to click the LIKE button given that they read something helpful without having to leave their timeline.

Note: It is just a known indisputable fact that folks have a bent of LIKING an article without reading it so allow them to have good reasons to achieve this; your website visits might not increase nevertheless the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a glance at some of the most popular Facebook pages, so as to they have a tendency to share images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and consequently the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. A couple of tricks to consider:

Quality updates – This is the best incentive you can provide your users. Before posting anything on your own page, you should ensure that it provides value on your audience. If you do this consistently, you existing followers will share it with their friends as well as have more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Just like the page first. There are various tools to accomplish this but are thinking about when you don’t have a known brand this many stop so successful.

Content upgrades – If you have your site, you can use ask users to LIKE your page with an latest version of your respective post. This implies extra tools but it is something worth checking out.

Step 9: You’ll want to market own content and page

When you create your company page don’t expect that it’ll magically get 1000s of fans. Besides the tips outlined above, there is also to promote your company page in places aside from Facebook.

A few tricks to take into consideration that helped my case:

Promote in other social media marketing networks – If you have accounts to social media marketing channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate yourself on Facebook too. Be polite and explain to them the huge benefits from this.

Promote in Twitter – Besides posting concerning your Facebook page on other social media marketing networks, you can reap the benefits of twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and enquire of the crooks to follow yourself on facebook (both your personal and business pages).

This method although it is time consuming, (I did it manually and never using any tools) it could produce excellent results.

Promote within your newsletter – If you have a newsletter or if you communicate with your readers via email, make sure that you keep these things follow your Facebook page.

Do not only write the FB URL using your signature but Inquire politely to LIKE your company page.

Step 10: Facebook ads is a must

I have saved among the easiest and a lot good ways to enhance your Facebook fans for last, as it is often the only one that it’s not free.

Facebook offers a self-service ad platform used to either enhance your group of fans (market page), supercharge your posts, get more leads, increase conversions or perform variety of other actions (as shown in the image above).

The procedure is pretty simple and easy straightforward. Basically you decide on a page you have, select your goal (market page), select your audience (determined by country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign is determined by many factors. The ultimate way to assess if Facebook ads is a superb solution to enhance your group of fans, is always to operate a pilot campaign for a few days.

Spend $10-$20 dollars per day and run the campaigns for the fixed duration (a minimum of weekly). At the conclusion, you can decide if the price per like is a thing you’re happy to purchase.

I had accomplishment with Facebook ads both for my websites and for client websites and i also run campaigns each month (for a few days) to enhance my facebook likes.

It ought to be noted that with Facebook ads you don’t buy likes but views. Many people believe that that which you purchase is Facebook likes in fact you spend Facebook to indicate your ad to more Facebook users.

If what you’re advertising is interesting, then more people will hit such button so spend time and take into account the message you want to display within your ad and also the image to work with.

Conclusion

Having a large variety of Facebook fans on your own business pages is critical for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations on your business page (steps 1 and a pair of above), then a simplest way to obtain additional followers is with Facebook ads. Along with some A/B testing you will get to 10,000 fans without any a lot more than $1,000 (spread in to a amount of months).

Once you do everything properly and given that you do have a great service or product, you can expand your fans to 100,000+ like I did with the Facebook Page of my fitness blog.