Just how to really get your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example the way to get greater than 10,000 fans on the Facebook business page.

Facebook could be the king of social networks exceeding 1.79 billion active users monthly (Updated December 2016). It’s employed by greater than 60% of Web users Worldwide and it is an incredible tool for promoting products or services, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you must have a great deal of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the need for having many Facebook fans on the business page?

It indicates popularity – It’s a given that this quantity of fans reveals how popular a website is. A cheap business page with 100,000 followers is a lot more popular than the usual page with 1,000 fans which results in a quantity of other benefits (described below).

It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, website or blog needs a great deal of Facebook fans. 5yrs ago this didn’t subject in the Modern, social proof is important.

More fans, more visits – The more fans you’ve got, the more could be the number of people which will visit your posts within their timeline and maybe call at your website.

While this is, it needs to be noted that doesn’t all your fans will discover your posts.

As already explained in a previous post, How to increase your Facebook Page Organic Reach, only a small percentage of your followers (no more than Four percent) will discover your status updates.

This number can differ, what is important to understand now, is actually you’ve got 10,000 fans and also you post a whole new update, it’s going to be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social networking is often a ranking factor, numerous studies reveal that popular websites on Facebook may perform better in search, these days so well received websites (other factors being equal).

How to go from 0 to 10,000 Facebook fans

Now you are convinced that having a lots of Facebook fans is important for the website and business, let’s see step-by-step the best way to go from 0 to 10,000 fans.

Note: These are the basic exact same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans plus it continous growing organically.

Step 1: Firstly – you must have a Facebook business page

It sounds silly for the experienced however for beginners to social networking this can be new things: A private Facebook page differs from a small business page.

If you wish to have friends on Facebook to talk about your holiday photos you’ll need to produce a personal page however if you simply are looking for fans and followers for the website or business you’ll need to produce a Facebook business page.

So, the first task is usually to ensure that you develop a Facebook business page and the second step is usually to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most critical optimization tip coming from all.

The company’s content posted on the Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it much easier to attract new fans or more likes from ads even as will discover below.

Step 3: Reap the benefits of your own personal Facebook account

I mentioned in step one above you need to have a business page instead of a personal page, nevertheless, you still need come with an active personal facebook account.

Here is the reason:

After you post an update on the business page, a good way to increase exposure and likes, is usually to share that post on the personal page too.

People you’ve got as friends on the personal page may ‘like’ and ‘interact’ using the post shared from the business page and this will boost the engagement factor of your posts.

As a result, facebook will show your posts to more fans (organically).

So, a good way to increase the volume of people who view your posts and go past the 4% people group of followers is usually to share and promote the post on the personal page.

It is evident that this greater the quantity of friends greater would be the visibility in the post.

Also, ensure that you invite all your existing friends (and new ones) to like your Facebook business page. Make it happen when you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again facebook marketing 101 nevertheless, you must have the Facebook like box on the website for several reasons:

#1 – It’s ways to associate your web site using the Facebook business page. To put it differently it’s a strategy to ‘tell’ engines like google that will be your official Facebook business page.

#2 – When you are getting a great deal of fans, that is something must be proud off the other to demonstrate on your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to expand your group of followers organically. Your readers can follow your web site by clicking the LIKE button while not having to head to Facebook.

Hint: For optimum results, set the LIKE box above fold (for the sidebar).

Hint 2: You can even popup so on box to new users (for instance, as soon as they spend One minute on a page, as soon as they scroll down to the underside or as soon as they try and leave your page – although this works well regarding getting new likes, you have to be careful to not make it too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to personal Facebook page and placed so on box in a prominent position on our website.

The next natural step is usually to start sharing happy to keep your fans happy and possibly have the ability to convert them from fans > web site visitors > customers.

Some simple rules to follow along with which will boost the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing with your page. As an example, should your web site is about Social media, share content linked to social networking instead of about sports or another type you may like. In case your users need to read sports news, they understand where to locate them.

#2 – Don’t forget that they can follow your company page to have updates about your website (and niche) instead of about your social gatherings: If you need to get social, then make use of personal Facebook page, your company page is all about your web site.

#3 – Generally thumb, I prefer my company page to talk about content from my niche only, only must share something which just isn’t linked to my niche, I prefer our page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on the Facebook page will drive your fans away. For those who have a campaign to talk about something like that which may benefit your fans, that can be done but don’t add too much.

Try to write interesting, shareable content that is linked to your niche, of course this doesn’t come completely from your web site. Have a balance between promotional and content your followers should read.

Step 6: Share intriguing, notable and top quality content (not simply links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update and discovered out that Facebook posts with ‘lists’ acquire more likes than posts with links. Let me provide you with one example to understand I mean.

When you wish to share content from the website on Facebook, you want to Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this article without adding any other information. In case your title and pictures are great, you’re going to get many likes with respect to the time you make the post, quantity of fans etc.

If one the other hand, you enrich your posting by having more info specifically an inventory, then other pursuits being equal, you are prone to gain more likes and shares.

For me this makes sense since people that visit a title and image within their timeline might not exactly ‘Like It’ mainly because it provides no value to them (don’t forget that this average user is presented with numerous postings within their timeline every time they login to Facebook).

On the other hand once you let them have valuable, top quality and simple you just read information (like a list), they will click on the LIKE button because they read something helpful while not having to leave their timeline.

Note: It is a known undeniable fact that individuals have a propensity of LIKING content without reading it so let them have good reasons to do this; your web site visits might not exactly increase however the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a look at many of the most popular Facebook pages, you will see that they have a tendency to talk about images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow along with your page. A number of ideas to consider:

Quality updates – This can be the best incentive it is possible to offer users. Before posting anything on the page, you have to be sure that it offers a superior value on your audience. Choosing this consistently, you existing followers will share it using their friends and this will have more users.

Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is usually to Just like the page first. There are several tools to accomplish this but are considering that when you don’t have a known brand this many not be so successful.

Content upgrades – For those who have your site, you should use ask users to adore your page with an latest version of your post. This involves extra tools yet it’s something worth trying out.

Step 9: You have to market own content and page

When you develop your company page don’t expect that it will magically get thousands of fans. Apart from the tips outlined above, you might also need to promote your company page in places aside from Facebook.

A few ideas to take into consideration that assisted my case:

Promote in other social networking networks – For those who have accounts with other social networking channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to join yourself Facebook too. Be polite and tell them the benefits from doing this.

Promote in Twitter – Besides posting about your Facebook page on other social networking networks, it is possible to reap the benefits of twitter’s interactive features.

When you recruit a new twitter follower, send them a private (personalized) message and have the crooks to follow yourself facebook (both your personal and business pages).

This method although it is time consuming, (I did so it manually instead of using any tools) it may produce really good results.

Promote with your newsletter – For those who have a newsletter or if you engage with your readers via email, ensure that you keep these things follow your Facebook page.

Do not simply write the FB URL using your signature but ASK them politely to adore your company page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and quite a few efficient ways to enhance your Facebook fans for last, as it is on your own that it’s not free.

Facebook supplies a self-service ad platform used to either enhance your group of followers (market page), supercharge your posts, get more leads, increase conversions or perform quantity of other actions (as shown inside the image above).

The procedure is pretty easy and straightforward. Basically you select a website you use, select your ultimate goal (market page), select your audience (determined by country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign is determined by many factors. The easiest method to assess if Facebook ads is a great means to fix enhance your group of followers, is usually to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars each day and run the campaigns for a fixed duration (at the very least every week). Towards the end, it is possible to decide if the fee per like is one area you are happy to spend on.

I had achievement with Facebook ads for both my websites as well as for client websites and I run campaigns each month (for a few days) to further improve my facebook likes.

It must be noted by using Facebook ads you don’t buy likes but views. Many individuals believe that everything you spend on is Facebook likes but actually you spend Facebook to demonstrate your ad to more Facebook users.

If what you are advertising is interesting, then lots more people will hit so on button so spend an afternoon and think about the message you wish to display with your ad plus the image to make use of.

Conclusion

Having a big quantity of Facebook fans on the business pages is essential for credibility and social promotion purposes.

If this wasn’t important in consumers, then nobody would care and the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you need to do the mandatory optimizations on your business page (steps 1 and two above), then the easiest way to get more followers is to apply Facebook ads. With a bit of A/B testing you may get to 10,000 fans with no greater than $1,000 (spread in a duration of months).

Once you need to do everything properly and given that you’ve got a great service or product, it is possible to expand your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.