Just how to really get your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example the way to get more than 10,000 fans on your own Facebook business page.

Facebook could be the king of social networking sites with over 1.79 billion active users each month (Updated December 2016). It is used by more than 60% of Web users Worldwide and it’s also a great tool for promoting products or services, finding customers or gaining more loyal readers (followers).

To use this for business purposes, you need to have lots of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the significance about having many Facebook fans on your own business page?

It indicates popularity – It goes without saying that the variety of fans reveals how popular an internet site is. A momentum business page with 100,000 followers is much more popular than the usual page with 1,000 fans this also creates a variety of other benefits (described below).

It indicates trust – Should you can’t comprehend the relationship between Facebook fans and business trust, consider that the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, website will need lots of Facebook fans. Five-years ago this did not issue but in the 21st century, social proof is essential.

More fans, more visits – The greater fans you’ve got, the higher could be the number of individuals that may view your posts within their timeline and perchance call at your website.

While this is true, it needs to be noted that not all of your fans might find your posts.

As already explained in the previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of the followers (only 4 %) might find your status updates.

This number can differ, but what is essential to comprehend now, is when you’ve got 10,000 fans and you post a new update, it’ll be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social websites is really a ranking factor, many studies reveal that popular websites on Facebook may perform better in search, than not so popular websites (variables being equal).

How to go from 0 to 10,000 Facebook fans

Now you are believing that using a lot of Facebook fans is essential for your website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: Fundamental essentials exact same steps I followed to increase the facebook followers of my fitness blog’s facebook page. Typically the page has more than 100K fans plus it continous to grow organically.

Step 1: First off – you need to have a Facebook business page

It may sound silly for the experienced but also for beginners to social websites this can be something new: A personal Facebook page is different from a small business page.

If you want to have friends on Facebook to talk about your holiday photos you will want to make a personal page but if you want fans and followers for your website or business you will want to make a Facebook business page.

So, the first task is to just be sure you create a Facebook business page as well as the the second step is to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most critical optimization tip of.

The quality of the content posted on your own Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it easier to get new fans or even more likes from ads even as might find below.

Step 3: Benefit from your individual Facebook account

I mentioned in step 1 above you need to have a business page rather than a private page, however, you still need to provide an active personal facebook account.

Here is why:

After you post an update on your own business page, a great way to increase exposure and likes, is to share that post on your own personal page too.

People you’ve got as friends on your own personal page may ‘like’ and ‘interact’ with the post shared from a business page as well as increase the engagement factor of the posts.

As an outcome, facebook will show your posts to more fans (organically).

So, a great way to increase the number of folks that view your posts and go after dark 4% person group of followers is to share and promote the post on your own personal page.

It is obvious that the more variety of friends the larger may be the visibility from the post.

Also, make certain you invite all of your existing friends (and a) to enjoy your Facebook business page. Do that when you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again facebook marketing 101 however, you have to have the Facebook like box on your own website for 3 reasons:

#1 – It’s a method to associate your website with the Facebook business page. Quite simply it is a way to ‘tell’ search engines like yahoo until this is the official Facebook business page.

#2 – When you invest in lots of fans, this is something you should be proud off and another to demonstrate on your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s the best way to expand your group of followers organically. Your potential customers can follow your website by clicking etc button while not having to visit Facebook.

Hint: For max results, position the LIKE box above fold (on the sidebar).

Hint 2: You can even popup such box to new users (for instance, when they spend One minute with a page, when they scroll down to the lower or when they make an effort to leave your page – while this is useful with regards to getting new likes, you need to be careful to not make it too distracting for your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed such box in the prominent position on our website.

The next natural step is to start sharing happy to keep the fans happy as well as perhaps have the ability to convert them from fans > internet site visitors > customers.

Some simple rules to check out that may increase the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see in your page. As an example, if your website is about Social media, share content related to social websites rather than about sports or some different you might like. In case your users desire to read sports news, they know where to find them.

#2 – Don’t forget that they can follow your business page to obtain updates regarding your website (and niche) rather than regarding your social gatherings: If you wish to get social, then make use of personal Facebook page, your business page is about your website.

#3 – Usually thumb, I personally use my business page to talk about content from my niche only, easily have to share something which just isn’t related to my niche, I personally use our page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. When you have an offer to talk about as well that could benefit your fans, this can be done but don’t drink too much.

Try to create interesting, shareable content that is related to your niche, even if this will not come straight from your website. Have a balance between promotional and content that the followers should read.

Step 6: Share interesting and top quality content (not merely links)

I made some tests regarding the impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ get more likes than posts with simply links. Let me provide you with an example to understand I mean.

When you want to share a blog post from a website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks something such as this:

You can share this text without adding any other information. In case your title and pictures are perfect, you will definately get several likes with regards to the time you make the post, variety of fans etc.

If one one other hand, you enrich this page with the addition of more information and particularly an inventory, then other pursuits being equal, you happen to be prone to gain more likes and shares.

For me this may cause sense because people that visit a title and image within their timeline might not ‘Like It’ mainly because it provides no value in their mind (don’t forget that the average user is given hundreds of postings within their timeline when they login to Facebook).

On one other hand once you give them valuable, top quality and simple you just read information (just like a list), they’re going to select the LIKE button simply because they read something helpful while not having to leave their timeline.

Note: It is a known indisputable fact that everyone has a tendency of LIKING a blog post without reading it so give them why you should do this; your website visits might not increase though the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you take a review of many of the most popular Facebook pages, you will see that they generally tend to talk about images, videos, infographics, charts etc, together with their usual text only postings.

This type of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. A few suggestions to consider:

Quality updates – Here is the best incentive it is possible to offer users. Before posting anything on your own page, you should be sure that it provides value on your audience. If you do this consistently, you existing followers will share it with their friends as well as attract more users.

Run a competitive sport – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Just like the page first. There are various tools to do this but consider if you don’t have a known brand this many not so successful.

Content upgrades – In case you have a blog, you should use ask users to love your page to get an updated version of the post. This implies extra tools but it is something worth trying out.

Step 9: You should market your own content and page

When you create your business page don’t expect that it will magically get thousands of fans. Apart from the tips outlined above, you need to in promoting your business page in places other than Facebook.

A few suggestions to take into account that assisted my case:

Promote in other social websites networks – In case you have accounts along with other social websites channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to become listed on yourself Facebook too. Be polite and show them the huge benefits from doing so.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, it is possible to reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them an individual (personalized) message and ask these phones follow yourself facebook (both your personal and business pages).

This method eventhough it ‘s time consuming, (I did it manually rather than using any tools) it could produce fantastic results.

Promote in your newsletter – In case you have a newsletter or if you talk with your readers via email, make certain you ask them to follow your Facebook page.

Do not merely write the FB URL using your signature but Question them politely to love your business page.

Step 10: Facebook ads is really a must

I have saved one of many easiest and quite a few effective ways to increase your Facebook fans for last, as it is often on your own that it’s not free.

Facebook provides a self-service ad platform used with the idea to increase your group of followers (market your page), enhance your posts, get more leads, increase conversions or perform variety of other actions (as shown within the image above).

The procedure is pretty easy and straightforward. Basically you decide on a site you use, select your goal (market your page), select your audience (according to country, age, other demographics and interests) and after that set your daily budget and duration.

The cost per campaign depends on several factors. The ultimate way to assess if Facebook ads is a good strategy to increase your group of followers, is to run a pilot campaign for a few days.

Spend $10-$20 dollars daily and run the campaigns for a fixed duration (at least weekly). Towards the end, it is possible to assess if the charge per like is something you happen to be happy to buy.

I had great outcomes with Facebook ads for both my websites and for client websites and I run campaigns on a monthly basis (for several days) to further improve my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. Many people feel that that which you buy is Facebook likes but usually you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you are advertising is interesting, then more and more people will hit such button so spend some time and take into account the message you want to display in your ad plus the image to use.

Conclusion

Having a major variety of Facebook fans on your own business pages is vital for credibility and social promotion purposes.

If this wasn’t important in the first place, then nobody would care as well as the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations on your business page (steps 1 and two above), then the easiest method to get more followers is to use Facebook ads. With a bit of A/B testing you will get to 10,000 fans without more than $1,000 (spread right into a period of months).

Once you do everything properly and provided that you have a great products or services, it is possible to expand your fans to 100,000+ like I did with the Facebook Page of my fitness blog.