The Benefits of Responsive Web Design

Globally, the use of mobiles, smartphones, iPads and tablets for surfing the internet is growing with an alarming rate due to its convenience, cost-efficiency, comfort and ease. The usage of cellular phones is closing a digital divide involving the rich and poor; as well as the urban and rural dwellers. All companies are duty-bound to formulate websites which can be mobile-friendly so that you can reach these mobile users. One way of the process is to create designs which can be understanding of different devices and screen sizes.

What then is responsive web design?

Responsive website design (RWD) can be a technique utilized in web site design allowing webpages respond to the display size, orientation and platform in the device an individual is viewing with.

Responsive design include the simple the first thing that has changed the browsing behavior of browsers recently. Such websites are designed for changing from device to device. For instance, if a user switches from the cellular phone to some tablet device, the site automatically adapts and dynamically fits how big the screen.

Without delving much in to the technicalities associated with designing such websites, are mainly the company advantages of responsive design.

User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to disclose and conceal elements of images online. This fluidity can make it user-friendly, accessible and exquisite in comparison to conventional websites. Users are able to surf your site regardless of environment they wind up, hence helping the reach of your respective business website.

Consolidate business marketing efforts: Google has recommended responsive design the best practice so businesses that don’t have choices missing out. Is the more popular global internet search engine, Google explained that responsive websites are really easy to crawl and perform favourably browsing results.

Based on Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals devoted to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.

Considering this knowledge, we are able to safely say definitely that creating a responsive website might help augment marketing efforts of organizations to achieve their business objectives.

Cost-effective: Using desktop or laptops is normally more costly and/or inconvenient than using cellular devices. Cellular phones offer fast and simple use of information on the move. Responsive websites therefore are cost effective for users who spend little to no time in a workplace.

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