McDonalds and Branding Growth – Where Next?
What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Coffee Shops!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds could be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and expense by holding a unique position that draws regardless of how alike.
The McD’ Coffee Shops will be ideal in making use of the coffee cultures which might be growing through the globe. These coffee cultures covered with Starbucks and cafes attract individuals who pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities because they consumers have more in-store time for you to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people look to fast food restaurants as time-killers en route towards the cinema, take-away, or rediscovering the reassurance of work. These are searching for a short-term experience that’s fast with excellent service at the fair price.
McD Coffee houses would be separate entities from your fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics along with the utilisation of the infamous ‘M’ logo will allow for immediate recognition, credibility and belief from the new venture. However for further differentiation through the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which might be sometimes used in certain countries. Also introducing more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience fast food restaurants; so students are not entirely excluded out of this adult experience.
McDonalds is recognized for being open until late as well as their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that could buy into a brandname that enables these phones enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, and their less expensive costs in comparison to Starbucks etc would permeate countries where fast food restaurants are viewed a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes because they can access the same knowledge about more affordable prices, better and faster service.
This venture include a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty towards the brand.
For additional information about McDonalds breakfast menuPin copied text snippets to stop them expiring after 1 hour please visit site: click for more info.