McDonalds and company Growth – Where Next?

What business should a mega-brand like McDonald’s go into next?

Launch McDonalds Coffee houses!

This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and price and also by holding an original position that appeals to regardless of how alike.

The McD’ Cafes will be ideal in experiencing the coffee cultures which might be growing rapidly during the entire globe. These coffee cultures covered with Starbucks and cafes attract consumers that pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities since these consumers have an overabundance of in-store time for you to come in contact with (McDonalds) communications and promotions.

Significantly, nowadays people turn to cafes as time-killers on their way towards the cinema, take-away, or going back to work. They’re looking for a short-term experience which is fast with excellent service at the reasonable price.

McD Coffee houses would be separate entities from the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics along with the use of the infamous ‘M’ logo would allow for fast recognition, credibility and belief in the medical. Except for further differentiation from the fast-food image, the famous ‘red’ theme can be replaced by the ‘grey/black’ colours which can be sometimes utilized in certain countries. Also introducing more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee houses; so children are not entirely excluded out of this adult experience.

McDonalds is renowned for being open until late as well as their Coffee Shops would thus meet the huge consumer demand from club/bar goers and tourists that could take up a brand that allows these phones enjoy their coffee experience whenever they desire.

McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, along with their affordable prices when compared with Starbucks etc would permeate countries where coffee houses are considered a premium/luxury. Starbucks may offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they possibly can get the same exposure to more affordable prices, better and faster service.

This venture include a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty on the brand.

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