Private Labeling – Textile Service Providing Custom-made Apparel

What is Private Labeling?

Private-label merchandise is made by one company to be sold available in the market under other company’s brand. In garments business, these are clothing with a label limited to local store or a chain of stores. These clothing can be created by retailer’s in-house designers or by outside manufacturers. There are many textile services available nowadays. Certainly one of such service is that regarding private labeling. Nokia’s involved in providing private labels, conserve the retailers in customizing their clothing lines for specific groups of consumers. The stores know their target market and it is requirements through constant research. In fact, many have their own product evaluation centers that speak to shoppers regarding their present and future needs.

How are customers benefited?

Consumers arrive at select quality clothing at reduced prices as compared to manufacturers’ established brands understanding that too without awaiting any discounts or promotional pricing. To eliminate all doubts about quality, some stores keep others brands too using their private labeled clothing. In the event the customers compare the two and find out they can save significantly plus get equivalent and quite often better quality, they prefer to get the non-public labeled clothing. Moreover, the retailer’s name or symbol assures that this product meets the retailer’s quality standards and specifications. Although idea of private labeling was more prevalent in food products along with other health & beauty products and it’s really comparatively not used to the clothing business, however it’s making big with this sector, growing everyday.

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