Booknest.in- On the web Book shop – Future outlook for E-commerce in India

In line with the FDI policy guidelines, “Marketplace label of e-commerce means providing of an it platform by an e-commerce entity over a digital and electronic network to act like a facilitator between buyer and seller.”

The principle feature of the Marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for customers to interact using a large number of sellers onboard to get a product online. Thus, when a product from amazon is bought, you are actually buying it from a registered seller from it. Therefore the item is not directly sold by amazon. Here, amazon is only a website platform which facilitates a celebration location for someone to meets many seller and gives various options and price levels to get a product or service.
Whereas the Inventory-led websites have specialized but limited product range as well as the serious customers may sign in to these website to get a specific product range, such as caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.

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Anchor Seller plus a Level Game
The majority of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or a large enterprise who have entered into privileged works with them which assists them offer money saving deals or discounts to the customers. This might add a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player within pre-agreed arrangement.
You regularly see that some products are entirely on the web site at 40% -60% discounts that is even challenging for the producer to make available. You regularly see that you can find 40-50 sellers to get a ONline book store bangalore but excepting one anchor seller, no one is able to make available such exciting discounts or offers. They even can mask other seller completely and corner almost entire demand for these products, thereby also frustrate these multiple genuine sellers to arrive at the shoppers making use of their honest pricing offers.
Virtually all e-commerce players take presctiption the verge of re-discovering their business models and desire to become profitable sooner. The truth is, none are already capable of seeing anything at all in profit thus far. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and several are already sold out to other people. Year 2017 would see many more to fasten belts and go on to solve this riddle lest they perish inside the race to the survival from the fittest.
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