Turn Your company in to a Lead generating, client getting, cash pumping magnet
If you’re spening too much time working on your business, and never having the results you want, you could have a business process or two that’s broken and requirements fixing.
Most companies I come across have the ability to exactly the same types of problem. Their Follow Through is either broken or non-existent. In addition they would not have a system in position because of these strategies to work accordingly.
so Let’s start where you started. I’m not planning to really get into what your doing wrong and what’s not working, that’s simply redundant I am going to only talk about the things that work due to short space to be able to start making consistent and predictable results.
First it’s important that you understand the different types of media platforms most companies use make an effort to market their product or services.
These media channels exist online as well as offline and I’ll name only a few with the more recognized, so you will possess a general understanding.
Some Online media channels are:
-YouTube
-PPC (ppc)
Offline Media Consist of:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the idea.
Being a company owner I can bet that you are operating over a one dimensional basis that is very limiting when it comes to gaining a reliable customer base.
The more media you can use effectively the greater successful your operations can become. Key phrase “Effectively”….
However Let’s not go jumping into any each media platform convinced that the greater you apply the better chances you’ve got for fulfillment.
It won’t for exactly the same broken system to multiple media channels You’ll fail and you will probably fail miserably.
The bottom line is to repair your broken processes or else you will have exactly the same results will every one of the media channels you advertise on.
How Do You Correct it.
There are 3 components that all businesses will need to have in position in order to possess a conssistent flow of recent leads and clients.
Component 1 ~ You must first let me give you, possess a compelling offer to attact your perfect customer.
By all means avoid internet network marketing your ultimate goal as a company owner is to solve problems by presenting solutions to a targeted customer.
Your advertisements should speak directly to the right client providing them with an obvious solution to a problem that they’re experiencing. No exceptions to this rule.
Component 2 ~ You must have a method to capture leads. Unless you possess a system in position for capturing the interest of the prospects before attempting to market them, you might be way off the mark.
Fix this now! There all types of lead capture software out online that can be used I fould that Lead Pages are pretty solid try them out. They have a good system for helping companies accomplish this.
Component 3 ~ You must have a method to follow up with your leads. If you believe about this everything you have ever bought or joined there was clearly a powerful offer to first gain your attention.
Proper that they had your attention you had been followed up with and given more information.
In the event the offer was in line with what you had been trying to find that might solve the immediate problem that the were having, this is when and only when you made a decision to purchase.
Your clients, clients, and prospects are no different.
1. Present a powerful solution to a problem disguised as a possible offer
2. capture the lead
3. Follow up making the sale.
This is a really broad overview but I hope this can help one to start thinking in the right direction as a company owner.
To Your Success
-Larry
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