Turn Your Business into a Lead generating, client getting, cash pumping magnet
If you’re spening too much time working on your business, rather than having the results you need, you could have a company process or two which is broken and requirements fixing.
Most companies I encounter all have exactly the same types of problem. Their Follow Through is either broken or non-existent. In addition they would not have a system in place for these ways to work accordingly.
why don’t we start at square one. I am not going to really get into what your doing wrong what is actually no longer working, that’s simply redundant I will only talk about the things that work because of only a little space to be able to start getting consistent and predictable results.
First it’s important that you understand the different sorts of media platforms most companies use try to market their product or services.
These media channels exist online in addition to offline and I’ll name just a few of the more recognized, so you will use a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Include:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You receive the point.
Like a company owner I can bet that you are operating on a one dimensional basis which is very limiting with regards to gaining a trusted subscriber base.
The greater media you may use effectively the greater successful your operations can become. Key word “Effectively”….
However Let’s not go jumping into any each media platform convinced that the greater you apply the better chances you’ve for success.
It won’t if you take exactly the same broken system to multiple media channels You’ll fail and you’ll fail miserably.
The bottom line is to repair your broken processes or else you will have exactly the same results will every one of the media channels you advertise on.
How Do You Fix it.
There are 3 components that all businesses should have in place so that you can use a conssistent flow of recent leads and clients.
Component 1 ~ You must first before anything else, use a compelling offer to attact your favorite luxury customer.
Go ahead and stay away from how to get leads your goal like a company owner would be to solve problems by presenting answers to a targeted customer.
Your advertisements should speak straight to the right client giving them a definite solution to an issue they are experiencing. No exceptions to this rule.
Component 2 ~ You must have a way to capture leads. If you don’t use a system in place for capturing the attention of one’s prospects before trying to offer them, you are way off the mark.
Fix this now! There all sorts of lead capture software out online that you can use I fould contributing Pages are pretty solid check them out. There is a good system for helping companies accomplish this.
Component 3 ~ You must have a way to contact your leads. If you believe regarding it everything you’ve ever bought or joined there was a compelling offer to first gain your attention.
Proper they’d your attention you’re accompanied with and given more details.
If the offer was at line in what you’re trying to find that might solve the immediate problem that your were having, that’s when and just whenever you made a decision to buy.
Your customers, clients, and prospects aren’t any different.
1. Present a compelling solution to an issue disguised being an offer
2. capture the lead
3. Followup making the sale.
This is a really broad overview but I hope this can help one to start thinking in the right direction like a company owner.
To Your Success
-Larry
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