Exactly how to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate having a real example ways to get greater than 10,000 fans on the Facebook business page.

Facebook may be the king of social support systems exceeding 1.79 billion active users monthly (Updated December 2016). It really is used by greater than 60% of Internet surfers Worldwide and it is a fantastic tool for promoting services or products, finding new customers or gaining more loyal readers (followers).

To use this for business purposes, you might want a great deal of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is important.

What may be the need for having many Facebook fans on the business page?

It indicates popularity – It’s understandable the amount of fans reveals how popular an internet site is. A grow business page with 100,000 followers is more popular than the usual page with 1,000 fans which creates a amount of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, are considering the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a successful business, blog or website will need to have a great deal of Facebook fans. 5yrs ago this didn’t issue but in the 21st century, social proof is important.

More fans, more visits – The greater fans you’ve, the harder may be the number of people that may call at your posts of their timeline and perchance call at your website.

While this is true, it must be noted that doesn’t your entire fans might find your posts.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of one’s followers (no more than 4 %) might find your status updates.

This number can vary, but what is important to comprehend now, is that if you’ve 10,000 fans and you also post a new update, it will be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social media is often a ranking factor, numerous studies reveal that popular websites on Facebook will perform better in search, these days so popular websites (additional factors being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you’re convinced that having a great deal of Facebook fans is important for the website and business, let’s see step-by-step the best way to go from 0 to 10,000 fans.

Note: Necessities such as very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has greater than 100K fans plus it continous to develop organically.

Step 1: First suggestion – you might want a Facebook business page

It may seem silly for the experienced but for beginners to social media this may be new things: A private Facebook page is different from a company page.

If you need to have friends on Facebook to share your holiday photos you will need to produce a personal page but if you want fans and followers for the website or business you will need to produce a Facebook business page.

So, the first step would be to make certain you develop a Facebook business page as well as the second step would be to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most significant optimization tip of.

The company’s content posted on the Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it much easier to draw in new fans or higher likes from ads once we might find below.

Step 3: Reap the benefits of your own Facebook account

I mentioned in step one above that you need to possess a business page and not a personal page, however, you still need provide an active personal facebook account.

Here means that:

After you post an update on the business page, one way to boost exposure and likes, would be to share that post on the personal page as well.

People you’ve as friends on the personal page will ‘like’ and ‘interact’ with all the post shared from your business page and will also boost the engagement factor of one’s posts.

As an outcome, facebook shows your posts to more fans (organically).

So, one way to boost the volume of people that view your posts and go past the 4% person group of followers would be to share and promote the post on the personal page.

It is obvious the more amount of friends the bigger would be the visibility from the post.

Also, just be sure you invite your entire existing friends (and new ones) to love your Facebook business page. Do that any time you achieve a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again social media 101 however, you have to have the Facebook like box on the website for several reasons:

#1 – It’s ways to associate your site with all the Facebook business page. Quite simply it is just a method to ‘tell’ engines like google that can be your official Facebook business page.

#2 – When you get a great deal of fans, that is something you needs to be proud off then one to show in your users (as explained above this means popularity, trust and social proof).

#3 – It’s a great way to expand your group of followers organically. Readers can follow your site by clicking etc button while not having to visit Facebook.

Hint: For optimal results, placed the LIKE box above fold (on the sidebar).

Hint 2: You can also popup such box to new users (for instance, once they spend One minute over a page, once they scroll down to underneath or once they make an effort to leave your page – even though this is successful when it comes to getting new likes, you ought to be careful never to allow it to be too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed such box within a prominent position on our website.

The next natural step would be to start sharing content to maintain your fans happy and perhaps be capable of convert them from fans > website visitors > customers.

Some simple rules to check out that may boost the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see within your page. By way of example, in case your website is about Social websites, share content linked to social media and not about sports or another type you could possibly like. In case your users wish to read sports news, they are fully aware how to locate them.

#2 – Don’t forget they follow your business page to have updates regarding your website (and niche) and not regarding your social gatherings: If you need to get social, then takes place personal Facebook page, your business page is around your site.

#3 – Usually thumb, I take advantage of my business page to share content from my niche only, only should share something just isn’t linked to my niche, I take advantage of our page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on the Facebook page will drive your fans away. When you’ve got an offer to share or something like that that could benefit your fans, that can be done but don’t drink too much.

Try to create interesting, shareable content that is certainly linked to your niche, of course this will not come straight from your site. Maintain a balance between promotional and content that your followers might want to read.

Step 6: Share intriguing and top quality content (not only links)

I made some tests regarding the impact of descriptions when you are conducting a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with simply links. I want to give you an example to understand what After all.

When you need to share content from your website on Facebook, you want to Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this informative article without adding any extra information. In case your title and images are fantastic, you’re going to get several likes depending on the time you’re making the post, amount of fans etc.

If one the opposite hand, you enrich your posting by adding additional information and particularly a list, then other things being equal, you’re more likely to gain in likes and shares.

For me this may cause sense because individuals that go to a title and image of their timeline might not exactly ‘Like It’ mainly because it provides no value to them (don’t forget the average user is presented with hundreds of postings of their timeline if he or she login to Facebook).

On the opposite hand when you let them have valuable, top quality and straightforward to see information (just like a list), they are going to select the LIKE button given that they read something useful while not having to leave their timeline.

Note: It is a known undeniable fact that folks have a bent of LIKING content without reading it so let them have top reasons to achieve this; your site visits might not exactly increase however the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at probably the most popular Facebook pages, you will recognize that they have an inclination to share images, videos, infographics, charts etc, and their usual text only postings.

This type of content gets more likes and shares and consequently the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to check out your page. Several tips to consider:

Quality updates – Here is the best incentive it is possible to offer users. Before posting anything on the page, you should ensure that it provides value in your audience. With this option consistently, you existing followers will share it using friends and will also attract more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article would be to LIKE the page first. There are several tools to do this but are considering if you don’t possess a known brand this many not so successful.

Content upgrades – For those who have a blog, you can use ask users to love your page to get an new version of one’s post. This calls for extra tools but it’s something worth checking out.

Step 9: You should promote your own content and page

When you develop your business page don’t expect that it will magically get thousands of fans. Apart from the tips outlined above, there is also to advertise your business page in places besides Facebook.

A few tips to take into consideration that helped my case:

Promote in other social media networks – For those who have accounts to social media channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to become listed on yourself Facebook as well. Be polite and show them the advantages from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, it is possible to take advantage of twitter’s interactive features.

When you recruit a new twitter follower, send them an exclusive (personalized) message and get them to follow yourself facebook (both your business and personal pages).

This method although it ‘s time consuming, (I did so it manually and not using any tools) it may produce really good results.

Promote within your newsletter – For those who have a newsletter or you communicate with your readers via email, just be sure you keep these things follow your Facebook page.

Do not only write the FB URL through your signature but Inquire further politely to love your business page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and quite a few effective ways to increase your Facebook fans for last, since it is alone that it’s not free.

Facebook provides a self-service ad platform which can be used to either increase your group of followers (promote your page), improve your posts, get more leads, increase conversions or perform a amount of other actions (as shown in the image above).

The procedure is quite basic and straightforward. Basically you choose a website you own, select your ultimate goal (promote your page), select your audience (according to country, age, other demographics and interests) then set your day-to-day budget and duration.

The cost per campaign depends on several factors. The easiest method to assess if Facebook ads is a good solution to increase your group of followers, would be to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars each day and run the campaigns for a fixed duration (at least a week). By the end, it is possible to determine if the fee per like is something you’re happy to buy.

I had achievement with Facebook ads both for my websites as well as client websites and that i run campaigns each month (for several days) to boost my facebook likes.

It needs to be noted by investing in Facebook ads you don’t buy likes but views. A lot of people feel that that which you buy is Facebook likes in fact you make payment for Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then more people will hit such button so invest some time and look at the message you need to display within your ad plus the image to utilize.

Conclusion

Having a big amount of Facebook fans on the business pages is critical for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care as well as the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you need to do the necessary optimizations in your business page (steps 1 and a couple of above), then this easiest method to obtain additional followers is with Facebook ads. With a bit of A/B testing you may get to 10,000 fans without greater than $1,000 (spread in a amount of months).

Once you need to do everything properly and given that you’ve got a great service or product, it is possible to expand your fans to 100,000+ like I did so with all the Facebook Page of my fitness blog.