Exactly how to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate having a real example how to get greater than 10,000 fans in your Facebook business page.

Facebook may be the king of social networks with over 1.79 billion active users monthly (Updated December 2016). It’s utilised by greater than 60% of Internet users Worldwide in fact it is a fantastic tool for promoting a service or product, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you might want a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the significance of having many Facebook fans in your business page?

It indicates popularity – It’s understandable that this amount of fans reveals how popular a website is. A fanpage business page with 100,000 followers is much more popular than a page with 1,000 fans this also results in a amount of other benefits (described below).

It indicates trust – In case you can’t view the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an excellent business, website needs to have a lot of Facebook fans. 5yrs ago this didn’t make a difference but in the Twenty-first century, social proof is essential.

More fans, more visits – The harder fans you might have, the harder may be the number of people that will view your posts inside their timeline and perhaps see your website.

While this really is, it needs to be noted that not your fans will discover your posts.

As already explained in the previous post, How to boost your Facebook Page Organic Reach, only a small percentage of your followers (only Four percent) will discover your status updates.

This number may vary, but what is essential to comprehend now, is actually you might have 10,000 fans and you post a new update, it’s going to be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social media can be a ranking factor, numerous studies show popular websites on Facebook may perform better in search, these days very popular websites (variables being equal).

How to look from 0 to 10,000 Facebook fans

Now that you will be convinced that having a lots of Facebook fans is essential on your website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: Fundamental essentials exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has greater than 100K fans plus it continous to cultivate organically.

Step 1: Firstly – you might want a Facebook business page

It sounds silly for your experienced however for beginners to social media this may be something totally new: An individual Facebook page differs from a business page.

If you wish to have friends on Facebook to express your holiday photos you will want to make a personal page though if you wish to have fans and followers on your website or business you will want to make a Facebook business page.

So, the initial step is to ensure that you build a Facebook business page and also the second step is to ensure your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most critical optimization tip of all.

The quality of the content posted in your Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it easier to get new fans or more likes from ads once we will discover below.

Step 3: Benefit from your own personal Facebook account

I mentioned in 1 above that you need to have a business page and not your own page, however, you still need to offer an active personal facebook account.

Here is why:

After you post an update in your business page, a great way to boost exposure and likes, is to share that post in your personal page at the same time.

People you might have as friends in your personal page may ‘like’ and ‘interact’ using the post shared out of your business page and will also raise the engagement factor of your posts.

As an effect, facebook will show your posts to more fans (organically).

So, a great way to boost the quantity of individuals who view your posts and go beyond the 4% people group of fans is to share and promote the post in your personal page.

It is obvious that this greater the amount of friends the larger will be the visibility with the post.

Also, make certain you invite your existing friends (and a) to love your Facebook business page. Do that every time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social media marketing 101 however, you must have the Facebook like box in your website for several reasons:

#1 – It’s a way to associate your internet site using the Facebook business page. Put simply it’s a method to ‘tell’ search engines like google that can be your official Facebook business page.

#2 – When you invest in a lot of fans, this really is something should be proud off and another to demonstrate on your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s the best way to increase your group of fans organically. Readers can follow your internet site by clicking so on button and never have to check out Facebook.

Hint: For maximum results, placed the LIKE box above fold (for the sidebar).

Hint 2: You may also popup the like box to new users (by way of example, once they spend One minute with a page, once they scroll into the underside or once they try to leave your page – even if this is successful regarding getting new likes, you should be careful to never allow it to be too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed the like box in the prominent position on our website.

The next natural step is to start sharing happy to maintain your fans happy as well as perhaps manage to convert them from fans > site visitors > customers.

Some simple rules to adhere to that will raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing within your page. As an example, if the web site is about Social media, share content linked to social media and not about sports or anything else you may like. If the users wish to read sports news, they know where to locate them.

#2 – Don’t forget that they can follow your small business page to acquire updates relating to your website (and niche) and not relating to your social gatherings: If you need to get social, then make use of personal Facebook page, your small business page is approximately your internet site.

#3 – Usually thumb, I take advantage of my business page to express content from my niche only, only must share something is not linked to my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) in your Facebook page will drive your fans away. For those who have a campaign to express as well which may benefit your fans, this can be done but don’t overdo it.

Try to write interesting, shareable content which is linked to your niche, even if this doesn’t come completely from your internet site. Maintain a balance between promotional and content that the followers should read.

Step 6: Share interesting and top quality content (not merely links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update and discovered out that Facebook posts with ‘lists’ read more likes than posts with only links. Allow me to provide you with an example to understand What i’m saying is.

When you wish to share a post out of your website on Facebook, put forth Facebook status updates and type in the webpage URL. It looks something like this:

You can share this text without adding any additional information. If the title and images are fantastic, you’re going to get numerous likes with respect to the time you are making the post, amount of fans etc.

If one the other hand, you enrich this post by having more information and also an inventory, then other pursuits being equal, you happen to be prone to grow in likes and shares.

For me this may cause sense because people that visit a title and image inside their timeline may not ‘Like It’ as it provides no value for them (don’t forget that this average user is assigned countless postings inside their timeline should they login to Facebook).

On the other hand if you give them valuable, top quality and straightforward to read information (as being a list), they will go through the LIKE button because they read something useful and never have to leave their timeline.

Note: It is just a known proven fact that people have a propensity of LIKING a post without reading it so give them reasons to do so; your internet site visits may not increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you are taking a review of one of the most popular Facebook pages, you will see that they have an inclination to express images, videos, infographics, charts etc, and their usual text only postings.

This kind of content gets more likes and shares and consequently the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to adhere to your page. A couple of tips to consider:

Quality updates – This can be the best incentive you are able to offer users. Before posting anything in your page, you should make certain that it offers value on your audience. Choosing this consistently, you existing followers will share it using their friends and will also get more users.

Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Just like the page first. There are various tools to do this but are considering that when you don’t have a known brand this many ‘t be so successful.

Content upgrades – In case you have your site, you can use ask users to enjoy your page to have new version of your post. This involves extra tools however it is something worth checking out.

Step 9: You need to advertise your own content and page

When you create your small business page don’t expect that it will magically get 1000s of fans. Aside from the tips outlined above, you need to to market your small business page in places besides Facebook.

A few tips to consider that helped my case:

Promote in other social media networks – In case you have accounts along with other social media channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on your self on Facebook at the same time. Be polite and reveal to them the advantages from the process.

Promote in Twitter – Besides posting relating to your Facebook page on other social media networks, you are able to make the most of twitter’s interactive features.

When you get a new twitter follower, send them a private (personalized) message and ask the crooks to follow your self on facebook (both your personal and business pages).

This method although it ‘s time consuming, (Used to it manually and not using any tools) it could produce really good results.

Promote within your newsletter – In case you have a newsletter or if you engage with your readers via email, make certain you keep these things follow your Facebook page.

Do not merely write the FB URL below your signature but ASK them politely to enjoy your small business page.

Step 10: Facebook ads can be a must

I have saved one of the easiest and most good ways to improve your Facebook fans for last, as it is often the only person that it’s not free.

Facebook supplies a self-service ad platform which you can use either to improve your group of fans (advertise your page), enhance your posts, get more leads, increase conversions or perform a amount of other actions (as shown from the image above).

The procedure is actually comparatively simple and straightforward. Basically you end up picking a webpage you own, select your main goal (advertise your page), select your audience (based on country, age, other demographics and interests) after which set your day-to-day budget and duration.

The cost per campaign is dependent upon numerous factors. The best way to assess if Facebook ads is a good means to fix improve your group of fans, is to run a pilot campaign for a couple of days.

Spend $10-$20 dollars daily and run the campaigns for a fixed duration (a minimum of per week). By the end, you are able to assess if the price per like is one thing you happen to be ready to buy.

I had achievement with Facebook ads for both my websites and then for client websites and i also run campaigns each month (for a few days) to improve my facebook likes.

It should be noted by investing in Facebook ads you don’t buy likes but views. A lot of people believe that that which you buy is Facebook likes but in reality you have to pay Facebook to demonstrate your ad to more Facebook users.

If what you will be advertising is interesting, then lots more people will hit the like button so invest some time and think about the message you wish to display within your ad plus the image to utilize.

Conclusion

Having a major amount of Facebook fans in your business pages is critical for credibility and social promotion purposes.

If this wasn’t crucial in the first place, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once one does the required optimizations on your business page (steps 1 and two above), then the easiest way to obtain additional followers is to use Facebook ads. Along with some A/B testing you may get to 10,000 fans without any greater than $1,000 (spread in a amount of months).

Once one does everything properly and provided that there is a great products or services, you are able to increase your fans to 100,000+ like Used to using the Facebook Page of my fitness blog.