Designing Professional Webpages Isn’t Rocket Science

One of the best ways to show your potential customers that you’re a polished professional is to have a well designed website. People that visit your website the first time will tend to judge it based on the how it’s designed; other factors such as the content and the sales message of your site will come later. So let’s look at some simple ways you can design your website so that people who visit will be impressed rather than turned off.

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Turning 404 Pages in Your Favor: A 404 Page comes up when someone types in an incorrect url when trying to reach your site, indicating that the page doesn’t exist. You may be wondering how this fact relates to designing a website properly. What makes this important is that your 404 page, at least the default one, is a useless page where your visitors can’t learn/buy/sign up for anything. The simple solution is to create your own 404 page that makes it easy for the visitor to return to your real site. It’s easy to lose hundreds of visitors if you don’t take this step, especially if your site is a high traffic site. You can design the 404 page however you want, as long as you make it easy for the visitor to find your site.

Whether you opt for over or under the header, be sure to always slap the good old link back to home.

There are a bunch of different ways to get this done, but it has to be obvious that it is the link back to the main page. Not including this on each page will just confuse your visitors as they search around a way to go back to the homepage. Keep your link structure consistent on your site which means the home page link will always be in the same spot. Just about always if you see a logo up top, and it is also a link – it is a way to click back to the main page.

Why a Favicon is Important: “Favorite icons” or favicons are a simple feature that can really add to the overall quality of your site. You can easily brand your website and make it easier to find by having a favicon. You’ll be able to have your personal logo appear in the URL area. Whenever anyone bookmarks your site, the favicon will also appear, so you’ll be able to make a special impression on people with this image.

There are entire books written about website design, but you can discover enough so you can make your niche sites look quite nice. Most IM marketers can get by with just learning about some of the fundamentals of site design.
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