Reasons Why Opt For Poster Printing?

Posters have already been part of everyday living since the printing industry exercised the way to mass-produce coloured prints with an industrial scale. The mid-19th century saw massive advancements in printing technology, and therefore poster printing became extensively useful for anything from promotion, advertising, and art.

Together with the advent of digital marketing and advertising, some state that printed marketing is now obsolete. Yet, the print companies are still going strong. In this article, NPS compares the reasons why you might choose poster printing.

Targeted advertising

Posters appear in a number of sizes, meaning they may be placed in multiple different locations. Poster printing enables you to target a communication specifically to individuals that will walk past and discover it.

Whether you’re putting your posters within a shop window or tacking these to lampposts – poster printing is an excellent targeted advertising device that will ensure your message is heard through the highest number of people possible.

Cost-effective

In comparison with other printed marketing materials, poster printing is relatively affordable – and try to cost-effective. Look at the cost-per-impression of the online ad – most impressions are produced on people already looking for relevant keywords.

With poster printing, each poster occupies a physical location, meaning it is usually seen by not simply your target audience but also other individuals walking by. For the reason that people don’t decide to have a look at poster advertising – it’s there, it’s inside their face, and they’ll see clearly without noticing they’re!

Posters might be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so you get the best poster printing experience tailored in your brief.

They work!

Over 50% of millennials (those aged 22-38) pay attention to print ads. And, a newly released survey by Outdoor Media Centre found that 92% of customers said they’d seen outdoor poster advertising inside the A half-hour before they purchased something, with 82% saying they’d impulse purchased on that fast.

Think it over – how often maybe you have seen a “SALE” poster inside a shop window and felt lured to pop in to get a look? Choosing poster printing over banner printing or flyer printing means you can put your core message at eye level somewhere where it’s bound to make a direct effect.

Versatility

Poster printing doesn’t have to be bland. Posters are amazingly versatile and offer tons of benefits, including:

A huge variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
More information about poster printing see this popular resource